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Club Ink Blog

Why Vinyl Banners are Best for Outdoor Promotions

Jan 2nd, 2019

When it comes to promoting or announcing a special event, or highlighting an upcoming special offer outdoors, then nothing beats a high quality vinyl banner. You can purchase one that uses the latest in full colour digital printing technology; such vinyl banners on the market are designed to last for several years, or even decades in some cases, with minimal fading. Still, some business owners are hesitant to use vinyl banners to promote their business, as they were commonly used for car interiors in the past, and they worry that they may hinder their marketing goals. However, they can be a significant asset to virtually any business when designed and used properly. Here, we highlight some of the biggest advantages of vinyl banners, and why you should use them for your outdoor promotional projects.

Outdoor promotion using vinyl banners

They Can Help Announce Upcoming Events

Vinyl banners are often seen at sporting competitions and tournaments, as well as other similar functions, because they are ideal for such events. That is, they are aesthetically pleasing to the eye and can also serve as a backdrop for digital printing projects. In regards to the outdoors, one of the most distinctive advantages of vinyl banners is their superior durability. As such, if you are thinking of displaying a vinyl banner outside, then you can rest assured that it will be strong enough to withstand the wear and tear that elemental conditions can cause.

A Plethora of Customization Options

Digital printing and vinyl banners often go hand in hand, so you can customize a vinyl banner to cater to your corporate needs or your client base. For instance, you can choose virtually any colour, design, or logo that you need for branding purposes or to target certain key demographics.

Stand Out Amongst Your Outdoor Competitors

While there are a plethora of different competitors that you will have to deal with daily, having a mesmerizing vinyl banner for promotional purposes can help convert many prospects into paying customers. For instance, if you are planning on hosting an indoor event, then hanging vinyl banners outdoors can serve as a very quick and cost-effective way to generate interest and buzz, while also effectively competing with anything else that is taking place in the area.

A Myriad of Display Options to Choose From

Vinyl banners are very flexible and versatile. You can easily erect a vinyl banner outdoors or hang one on a wall indoors if you’d prefer. You can also effectively guide clients into your store by placing it against another surface. As such, when it comes to the actual display, you will have a myriad of different options to choose from.

Take Advantage of Vertical Space

You can take full advantage of the vertical space at your disposal by hanging a vinyl banner off the side of a booking. By doing so, you will grab the attention of your clients in a more effective manner. As such, vinyl banners can serve as an effective method to maximize your space, and you won’t have to hang your vinyl banner over the sidewalk either.

They Can Display Large Amounts of Relevant Information

Vinyl banners are known for being eye-catching centerpieces that can entice prospects to become paying clients, but they are also known for being quite large. As such, you can use your vinyl banner to highlight or display a bevy of pertinent information. For instance, if you own a sports team or are sponsoring a sports team, then you can use your vinyl banner to display the individual years that your team won a regional or national tournament.

Very Easy to Install

You can easily install most vinyl banners yourself. However, if you need assistance, then most companies will install your vinyl banners for free or for a small fee. Also, while installing vinyl banners tends to be an easy process, they need to be properly installed. This is because how and where they are installed will determine their longevity and their visibility.

Design Them at Home if You Wish

In some cases, you can custom design your vinyl banners from your office or even your home and send them to your printing company. They may be able to take care of all of the digital printing for a small fee; albeit not all printing companies offer this service.

Easy to Remove and Reinstall

In the event that you need to remove your outdoor vinyl banner, you can do so with ease in most cases. They are very easy to remove as promotions or the seasons change, and you can easily reinstall them at another period if you need to. Vinyl banners also preserve very well when compared to other types of banners, which is why they are considered the best type of banner for outdoor promotion by many experts.

The Club Ink Difference

If you are in need of superlative vinyl printing services that place the customer above all else, then we can help. Club Ink provides state-of-the-art vinyl printing services in the GTA, and has over 30 years of experience in vinyl printing. We are also a full service printing services company that provides customized indoor and outdoor banners, signs, posters, textile, decals, and displays for commercial purposes. In fact, we specialize in large format printing and textiles, and can be reached at 416-694-1996 for a consultation.

Our goal is to make your business stand out amongst a glut of generic competitors, and we are committed to being the number one choice of marketing firms and ad agencies in the GTA for their promotional and marketing needs. If you would like to learn more about our unrivalled printing services, including express service for emergencies, one-of-a-kind prints, short-runs, and our cutting-edge technology, then please visit our website.

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