Promotion plays a big part in a business’ success. If people don’t know you exist or where you are, they can’t give you their business. The digital age has made promotion and advertising very simple: all you need is an ad on Facebook and an Instagram and Twitter account, but that doesn’t mean you can forget about some of the more traditional ways to advertise. Vinyl banners are still a very effective way to promote your business. There are a few things to consider when looking into vinyl banners:
Building Your Brand
Your brand says a lot about your business and how you want people to feel and remember you. Whether you want to be remembered as a happy inviting company or a company that is dark and spooky, you will need to build this into your brand. Vinyl banners can help build your brand by creating a visual representation with colours, fonts and images. You can even build in a slogan or logo to help get your point across.
Purpose and Style
Vinyl banners are a simple way to reach a large market of people with very little effort. A large banner on a billboard, building, or even on a table at an event can make a big impact. Vinyl banners can be used both inside and out to reach your audience. The key to reaching the most people is to set your banner apart from the rest. When you are making your banner make sure your letters are big and clear and your colours stand out but still speak to your brand. If you are posting it where people might not of heard of you before, make sure to get your point across quickly so you don’t miss an opportunity for new customers.
Location, Location, Location
Careful consideration of your location isn’t just for your storefront or office, you will also have to be strategic about where you place your banners. To get the most out of it, you are going to want your banner where it will see the most traffic. You can choose to hang your banner inside or outside, but there are different things you will have to consider for both options:
If you are going to hang your vinyl banner inside, you’ll have to make sure it is in a visible area. Conventions, sporting events, stores, buildings or even inside of concert halls are great places to put banners, but you need to make sure they can be seen and will stand out. Conventions will have many other companies using banners as well, so you will have to make sure yours stands out and won’t be missed. At sporting events you will have to fight with the main attraction to be seen, so put your banner in a busy and visible area—maybe put near restrooms or merchandise stands—so they are still near the sporting event but you aren’t being missed because the game is going on. The same goes for concert halls.
For hanging banners outdoors you are going to need a fabric that is durable and can withstand the elements. Hanging a vinyl banner outside has a lot of possibilities. You can hang it in or near a busy intersection, on a billboard sign, on the outside of a building, in a busy shopping district or even on an overpass. You can track what locations work the best for your company by adding special offers on each one or asking your customers which they have seen. The advantage of them being outside and in the public is that you can attract customers who wouldn’t normally have thought to go to you before.
Whether it is inside or outside, or a big banner or a small one, vinyl banners can help promote your business beyond the digital world. Your company should have the best opportunity it can to make an impact and using all the avenues you can will help your business to grow and flourish.