Trade shows remain one of the most popular ways to promote your business and build sales. Yet, it can be a challenge trying to stand out from other exhibitors. If you can do it right, trade shows can lead to successful sales and networking events. .
If you are planning on attending a trade show for the first time, getting it right can seem like a daunting prospect. However, it doesn’t have to be. There are some simple ways that you can make the most of your display to attract people at the show.
Why Trade Shows Remain Key for Your Business
Some organizations may feel that trade shows are no longer a relevant marketing tool, but they are wrong. Marketing requires that you create various strategies for different opportunities.
Face-to-face opportunities are still one of the best ways to convert leads and cultivate customers. According to Forbes, meeting a customer through a trade show costs about $142, while an in-person meeting at a client’s office can cost $259. That makes trade show attendance a much less expensive way to build your customer base.
Statistics show that trade show attendance increased in 2019, and the average organization attends about 14 shows each year.
The key to making the most out of a trade show exhibit is preparation.
5 Tips to Stand Out at a Trade Show
Your first show can be exciting, but it can also be overwhelming. Things can move quickly at these shows. Getting and keeping the attention of guests and visitors isn’t always easy. Here are some tips you can use to prepare yourself and make the most of your trade show exhibition.
- Have a goal
- Build a trade show display that fits your goals
- Collect visitor information
- Fast follow up
- Report on your trade show experience
You should understand why you are going to the trade show. The goals that you have for exhibiting at the show need to fall in line with your company’s larger goals. Be clear on whether you are there to raise brand awareness, make sales, build relationships, etc. Knowing what your goals are can help you focus on actions that will help you achieve them.
Once you know your goals, it should be easier to build a display that helps you achieve them. For example, if you want to build brand awareness, you can include statistics, graphs, and information that tell your story.
One of the best parts of being an exhibitor at a trade show is the opportunity to gather information from those who stop by your booth. These could be some good leads that you might be able to convert to customers. When you’re gathering this data, make a note of some demographic information that your sales team can use to personalize their approach as they try to convert the lead.
You or your sales team must follow up with possible leads that you meet at the trade show. Leads from a show are valuable and should be contacted quickly before you forget to reach out and cultivate a relationship with potential clients.
Keep track of some metrics while you are at the show, so you have something to share with your boss when you return to the office. Trade shows can be one of the biggest expenses that companies face. Preparing a report with some statistics from the trade show can be helpful to your company. It’s particularly useful to those deciding on whether to continue attending that show or to invest in other marketing tactics.
Building Your Trade Show Display
Advancing technology has opened the door to complex communication creations and designs. However, it’s important not to be too focused on building an elaborate trade show display because you lose sight of the message you are trying to convey. Some ways to design a successful display include:
- Keep it simple
- Prepare some promotional items
- Engage your visitors
- Hire a professional
Don’t overwhelm your audience with complex graphics. Include only a couple of visual elements that help you communicate your message, whether it’s statistics that demonstrate the strength of your product or client testimonials that prove the value of your services. Don’t forget to include your company name, logo, website, and social media accounts.
Trade shows are a great opportunity to pass along company swag to visitors. However, when you’re deciding on what to bring, make it something memorable. You may even want to plan an activity or game that visitors can play to win some prizes.
Whatever you decide to do to attract attendees to your booth, try to make sure they don’t leave empty-handed. Don’t be shy about giving things away for free. It attracts visitors to your booth and gives them something to remember you by.
Most trade shows attract a large number of attendees. It’s a good idea to prepare some ways that you can engage visitors to your booth. That may be a game, such as a spinning wheel or trivia game.
Try to make your trade show display as interactive as possible. It will help communicate your company’s message and make your booth a memorable one. Remember that visitors are easily distracted at shows, so have a plan to keep their attention.
Your display is one of the most important elements of your exhibition booth. Hiring a professional company to design and build your display can give you the peace of mind that you will have a display that stands out, attracts customers, and helps you successfully market your organization at any trade show.
Prepare to Stand Out in Trade Shows
Trade shows are still an important part of any marketing campaign. However, to be successful, you need to be prepared. That includes having a professionally-created display that is central to your exhibit.
For more information about building trade show displays, call Club Ink at 416-694-1996 or contact us here.