Despite the numerous marketing strategies that exist today, traditional signage still remains among the top marketing strategies, even though it is one of the oldest forms of marketing. Signage, and custom signage in particular, offers one of the best returns on investment out of any marketing strategies that exist today. Custom signage that is attractive and unique can even make a familiar place feel new again. Whether you are rebranding or you have yet to invest in custom signage, here is how it can entirely revamp your current space.
- With colour, contrast and graphics
Colour are one of the most important elements to think about when it comes to attracting potential customers to your business. Colour can make a familiar place feel refreshed and new again, much in the same way that a new coat of paint livens up a tired room.
Contrast is also an element that goes into creating an engaging sign. For businesses that have never invested in custom signage before, a sign with contrast offers that “pop” to your business and makes it stand out.
Graphics tell a story and also capture our attention. After all, a picture says a thousand words. Graphics are just another way in which custom signage can make a familiar place seem new again.
- With advertising
A very effective way to catch attention is with advertising – this could be by advertising items for sale, via your logo, advertising new items on a menu board, and so on. Ultimately, it is these on-sale items or new products that make us feel as though a business is changing their strategy, therefore making a familiar place feel new again.
- With Size
Custom signage means that you can choose the exact size sign you want and need. If you want a sign that is large, that sign is undoubtedly going to make a statement and transform your space in the process.
One of the reasons why signage is so important for businesses is because it draws attention to itself. Custom signage is unique, which is exactly why it can make a familiar place feel new again. Custom signage, if done correctly, demands our attention. It catches our eye and makes us see things we never saw before.
If you are looking for premium, one-of-a-kind signs, banners, posters or decals, Club Ink has been serving leading marketing and ad agencies for more than three decades. Contact us today for more.