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How Promotional Items Build Your Brand

Nov 21st, 2016

With countless similar products and services on the market, marketers have to go the extra mile to make their brand stand out from the crowd, convince consumers and prospects that what they offer is superior, and gain customer trust and loyalty. You can achieve this by using promotional items.

5 Ideas To Grow Your Brand With Promotional Items

Promotional products have been used successfully for many years to increase awareness and build the trust of a brand. These products work because:

  • Many people remember you – an estimated 89 per cent of people who receive promotional items can remember the company associated with the product for up to 24 months.
  • They have staying power – an estimated 50 per cent of consumers keep promotional products for one to four years.
  • Receiving gifts feels great – 83 per cent of consumers prefer to receive promotional items with an advert.
  • They have longevity – an estimated 53 per cent of consumers actually use the promotional item at least once a week.
  • They work – 85 per cent of consumers who receive a promotional item do business with that company.

There are many different ways that you can use promotional merchandise to build your brand, including:

Reinforcing Existing Services

Items like seasonal postcards, personalized calendars displaying your brand, and content that your customers and prospects will appreciate, such as a recipe, how to, measurements for a kitchen, etc., depending on your specialty, can remind your market and community of the services that you offer.

Such meaningful items are likely to be kept, and the visibility of your company brand will help to promote loyalty and encourage clients to refer your offers to their guests – family and friends.

Introducing And Promoting New Services

Whenever you have some news to share with your local community, such a new service, new product, or new team member, you can increase the reach of your message by using multiple platforms. You could, for instance, distribute magnets, keychains, pens, and notepads to raise awareness during trade shows, open houses, school/sporting events, and fairs in your community.

Creating And Promoting A Good Reputation

You can use promotional items to positively impact your community, and in the process, increase your brand recognition. For instance, you can sponsor campaigns with humanitarian causes by issuing branded goody bags.

Helping Recapture/Retain Customers

Promotional items, such as pens, key holders, writing pads, USB drivers, selfie sticks, mugs, desk accessories, water bottles, t-shirts, and other items with your brand name clearly printed on them can help remind current and past customers of your business.

Lastly, you can let your employees give branded gifts to their friends, neighbours, and communities to further spread your brand name. People always appreciate free items, so promotional items allow you to appeal to your audience and build a stronger connection with them.


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