When promoting a business event, your primary goal is to draw as large a crowd of potential customers as possible. Planning a successful event takes time and effort. Besides choosing a good venue, you must pick an appropriate time for your audience, and communicate to them how attending the event will benefit them. The best approach for promoting a business event is by combining online and offline tools. Here are some tips to get you started.
Leverage Event-related Social Media Tools
Social media is a great way to reach your customers, and if you have been engaging with them on a regular basis, you can easily hype your upcoming event. Besides mentioning the venue, date, and time, make use of the events tools provided by the platforms you use. For instance, if you are sending print invitations through direct mail, also take a picture of the invitation and post it on Pinterest or Instagram. Create a Facebook event or use TweetVite or TweetMyEvents, depending on the social platforms you use.
Use Traditional Media to Reach More People
While many consumers have a presence on at least one social platform, you should not limit your promotion efforts to social media alone. Traditional forms of media like local newspapers and television stations offer community calendars where anyone with an event can get listed for free. If the event is newsworthy, consider sending a press release to local journalists to see if you will get covered.
Face-to-face is still the best way to create a strong bond with your audience, no matter how good you think your social media engagement is. For more impact at networking events, you should establish yourself as an industry expert by not only attending relevant events, but by appearing as a guest speaker. When you have the chance to address the crowd, identify yourself as a leader, so they are more likely to listen to you. Ask the event organisers if you can promote your event onstage before you get the chance to speak.
Use Promotional Items
Use unconventional event ads such as magnets or stickers as they are more likely to stick around than fliers or pamphlets and get placed in high-visibility areas, such as on a fridge. Another advantage of these items is that they will remain relevant long after the event, serving as a reminder of your brand.
Promote the Highlights of your Event
Your promotion efforts should focus on getting people excited about what makes your event exciting and unique. It could be anything from exotic-tasting food to entertainment by a famous musician or band. Focus on the little details and diversify your teasers, so that as many people as possible will find something that appeals to them.