If you own a new business, you probably want to open in style. You may also be intimidated, as you want to make a good first impression. There are many ways to impress your target demographic, from sales and special offers to giveaways and interactive events.
However, failing to plan can lead to many mistakes that can spell disaster for your new business. Here, we will provide you with some tips, such as designing grand opening signs, to ensure that your grand opening is a successful one.
Your signs will notify your targeted clientele of many important things, such as when your store or business will open. They will also need to provide the date of the grand opening and directions on how to get to your business.
Promotional signs for special grand opening deals are a requirement. You can use a local print shop to take care of your signage needs or an online sign company instead. However, you should plan at least 2 weeks in advance to ensure that you get the signs you want before the big day. Approvals may take a few days, and unforeseen circumstances may occur.
In some cases, you may only need to use a sign once. If this applies to you, then you can opt for yard signs. Grand opening banners are yet another option, as they are both affordable and disposable.
It should also be noted that many banners (for example, plastic and metal signs, as well as window decals) can be used for long periods, so if your banner includes your logo and brand without a specific date, it can be used for years to come.
Use Both Digital and Physical Marketing
We would suggest that you use both physical and digital marketing strategies to maximize your reach. For example, you can target local customers by sending out postcards to those who live in your neighbourhood.
You can also invest in pay-per-click advertising on Facebook, Google, and other social media platforms in order to reach global customers. Analyze these early metrics in order to gauge which marketing strategies will work most effectively for your business in the future.
Start Planning Well in Advance of the Actual Opening Day
While you don’t need to rearrange your whole calendar, you should begin planning for the grand opening as soon as possible. After all, you only have one shot at making a first good impression, so you need to fire on all cylinders.
Your turnout will be bigger if people have more time to learn about it. Let the anticipation build to a fever pitch before the big day finally arrives.
Build brand awareness by erecting a myriad of engaging and persuasive signs. That way, people who walk or drive by the signs will be reminded of the auspicious day, and they will likely tell others in the area of the event as well.
Keep the Ball Rolling
Your grand opening is just one of many days, so you will need to keep the momentum going. Many people may not be able to attend, whereas others may only learn of your business after sufficient buzz has been generated from the opening.
You will need to find ways to keep your clients returning for more while also attracting other prospects in the process. To do so, we would suggest a week-long sale instead of an opening day sale.
Use digital and physical signs and other forms of marketing and advertising to promote steep discounts. You can also hand or send out free samples, coupons, and other items to those who shop at your store during the first week.
Turn Your Grand Opening into a Party
Provided you have the budget and space to do so; we recommend that you turn your grand opening into a festive extravaganza for the ages.
For example, why not rent out a few food trucks in your parking lot? Attendees can enjoy tasty treats for cheap while they wait in line, or you can offer them free food, such as burgers, tacos, and hot dogs.
You can opt to sell some of your products outdoors for those who simply cannot wait to start buying stuff. Engaging and catchy music can be blared from speakers to attract people to the event as well. You can even install projectors or HDTVs in and around the store to play promotional videos, teasers, and trailers to further build excitement around your brand.
Host Classes, Workshops, and Demos
If you want to retain your customers by fostering client loyalty, you can do so by hosting classes, workshops, and demos. Create a truly memorable event that has many interactive elements to it. Studies have found that people learn more effectively and engage more passionately with brands when they can get hands-on experience.
Your demos, workshops, and classes will allow customers, or even prospective customers, to learn more about your products and services. They will also teach them about your corporate structure, as well as your missions, long-term goals, and values.
For instance, if you run a hobby store, you can teach people how to play Magic: The Gathering, Pokemon, Dungeons and Dragons, or Yu-Gi-Oh. If you own a restaurant, you can teach patrons how to make a fondu or creme brulee.
Hardware store owners can teach people how to build a mausoleum, gazebo, coy pond, or birdhouse. Consider parenting with another local company in the area. They may also plan on opening a new business, so why not work together for mutual gain?
If you would like to learn more about grand opening signs or require grand opening signs for your new business, then please visit Club Ink on our website.