A moving advertisement on four wheels, a mobile commercial, a car ad- Whatever you want to call it, vehicle wraps work!
Vehicle wraps are an increasingly popular way for businesses both big and small to get the word out about their brand and services or products.
They involve covering, or ‘wrapping,’ your company car with a vinyl sticker containing an image of your logo and details on services or selling messages, as well as contact details such as location, phone number and website.
You can also think big by emblazoning a custom image or design onto the vinyl. Graphic designers are able to create visuals made specifically for your car, with larger vehicles such as vans offering a bigger canvas to put the advertisement on.
The result? Your company car or fleet of company cars become roving billboards that easily grab the eyes of other drives, along pedestrians and other passers-by.
One of the biggest advantages is that you can do this for a highly affordable cost that’s going to lead to longstanding results. With most advertisements, you’re paying for a limited amount of exposure for a limited amount of time. But that changes when you’re advertising on your car- a vehicle wrap will last for several years, giving you a long lifecycle for your investment. Additionally the vinyl can be removed with no damage to the vehicle or the vehicle’s paint job.
Compared with traditional advertising methods like running ads in print or other media, a vehicle wrap is a highly effective, bang-for-your-buck way to spread the word about your business.
Vehicle wraps are also a great advertising vehicle (no pun intended) for small businesses and start-ups. This is because they cost much less than advertising campaigns involving radio, print publications, or the Internet, which can end up costing thousands of dollars in a single month.
For those with smaller ad budgets, the vehicle wrap lets you get your message out in the local area where your business is located – directly targeting potential clients, and for a fraction of the cost of conventional ad campaigns. When broken down on a cost-per-view basis, vehicle wraps are one of the cheapest and most focused advertising methods available.
Whether you’re looking to raise awareness about your business and brand, or are trying to bring attention to a new product or service, consider using vehicle wraps as a way to get the word out! They work great on their own or as part of a broader advertising campaign.