It often seems our entire world is cluttered with signs. From storefronts to residential neighbourhoods, signs are everywhere — telling us where to go, what to buy and where to find our next meal.
But with so much signage out there, how are business owners to compete? Unless you’re willing to spend thousands of dollars each month on a giant billboard, it’s certainly tough to get your establishment noticed these days.
But don’t fret … there are many ways to make sure your custom sign gets noticed right away!
Bigger Is Better
You know the old saying: Go Big or Go Home. That’s definitely the case when it comes to signs. The biggest one usually wins (granted the business also offers good service and merchandise).
When designing your sign, choose the largest size possible without blowing your entire budget. And then use the remaining funds to splurge on colour options, etc. Font sizes should be large, clear and uncluttered. You not only want to capture the attention of those on foot, but potential customers who are driving by quickly as well.
Signs that are big and bold are sure to increase business in the long-run.
Storefront signage is often more effective when supplemented with smaller ones along the way. For example: If you own a restaurant along a row of 10 others, consider investing in a Sandwich Board (sidewalk sign) to entice those walking by. These sidewalk signs can be customized to indicate everything from dinner menus to clothing sales.
Other examples of supplementary signs include:
- Directional Signs
- Metal A-Frames
- Lawn Signs
Light It Up!
Although the days of bright neon signs may be over, the concept of well-lit signage is still alive and well. Lights not only make your sign easier to see, but strategically-placed bulbs can also bring depth to your fonts and design. Instead of opting for a slate of fluorescent lighting, speak to your design consultant about accent bulbs that highlight key areas. But be prepared to pay a bit more in electricity costs as lit signage tends to use up large amounts of energy.
If your shop or office is located in a plaza or strip mall, capture the attention of potential customers by creating a custom pole sign. Pole signs are very high, allowing motorists to spot your business right away — even from a substantial distance ahead. They also draw attention to your establishment, which can become buried in a clutter of other businesses closeby.
If a pole with multiple signage already exists for your plaza, try negotiating with the landlord for top-tier positioning on the pole. You may need to speak to haggle a bit with other business owners, but the effort will be well worth it!