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Club Ink Blog

How Can Custom Signage Help My Business?

May 2nd, 2014

The world of signage is a fascinating one. And with today’s colourful technology, we no longer have to resort to the dull signs that are typical of older establishments. Custom signage is one of the most effective ways to draw new customers to your store, restaurant or office. And when it comes to colour, size, shape and texture — the options truly are endless.

Custom Signage

If you’re on the fence about whether to invest in custom signage, consider some of the advantages below. You’re almost guaranteed to make back that investment after creating a sign that uniquely represents you and your business.

Countless Options

Whether you’re looking for a store sign, lawn sign or menu board, no doubt you can customize everything. You’re free to choose the shape, colour and even hanging options — with multiple opportunities to perfect the design so that it’s exactly to your liking.

And the best part is, no other business out there will be sporting the same sign as yours. Custom signage is a reflection of your creativity and uniqueness. Let your business shine by injecting your signs with a hint of your own persona.

Manageable Costs

Your custom sign can be as expensive or as inexpensive as you’d like it to be. More colours and detailed artwork are sure to get pricey. But if you’re looking for something simple, the cost can certainly be kept to a minimum. Once you have a design concept in mind, shop around to find some of the best rates in town. Prices often depend on complexity of colour/design and size of the overall sign.

Multiple Shapes/Formats/Materials

Custom signage is not only limited to facility identification or way-finding signs. Whether you’re looking to advertise today’s lunch special or real estate for sale, there’s a format out there to suit all your needs.

  • Directional Signs
  • Point of Purchase Signs
  • Trailblazers
  • Billboards
  • Crezon A-Frames (Sandwich Boards)
  • Metal A-Frames
  • Seasonal Signs

Lasting Impressions

Whether your organization has a long family-based history or consists of a small start-up with a group of friends, every business has a personal story. Connect with potential customers by proudly displaying your logo or motto — leaving a lasting impression on those walking by. Good signage is able to capture one’s attention and hold it just long enough, enticing them to step inside your shop or pay a friendly visit to your office!

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