Print advertising is a powerful medium that many businesses fail to get right. Assuming that a print ad is easy to create and will work is one of the biggest mistakes you can make in marketing your business. Knowing the fundamentals of creating a great print ad ensures that your brand’s message is heard. More importantly, a powerful print ad gets your audience to take action.
Here are some of the best examples for print advertising.
What’s the Message?
At the core of your print ad is the message. Some businesses spend more time developing the image, layout, or design without having clearly defined the message they want the audience to hear.
Your message determines all other design and copywriting decisions. You need to decide how your ad will express that message in a way that grabs a reader’s attention and converts that into interest.
Consider the following ad. It’s powerful message against violence is clearly conveyed through the combination of images and words.
Connect With the Right Audience
An effective print ad must also reach the right audience. Simply broadcasting your message to everyone won’t work if you haven’t considered who you’re trying to reach. Any successful business has a clear idea of the demographic profile of its ideal customer. Through analysis of customer data, they can determine the age range, gender, location, interests, and language of the people most likely to purchase from them.
Print ads must take these factors into consideration in order to provide the greatest return. They should be written in a way that resonates with the target audience and placed in locations where that audience spends their time.
Using a Call to Action
Although not commonly seen in print advertising, having a call to action encourages your audience to do something beyond reading your ad. A call to action can encourage users to share your message across social media or take part in a promotional campaign. It can be a powerful way to generate leads for your business.
Providing a URL for your website or landing page on your print ad makes it a more effective part of your overall marketing campaign. Not including a call-to-action negatively affects your leads or conversion rates over time.
Creating the best print ads requires more than an eye for design or good copywriting. You must determine the message you want to convey to your audience while making sure that the message reaches the right people.
Your ad can lead readers to take action, which will help you get greater visibility and traction. You’ll create an ad that gets your business noticed and maximizes the return on your investment.