While most innovations in just about every field seem to be driven digitally, some of the top marketing and advertising tactics continue to occur in the material world. Generally, the ideal marketing campaign should combine both traditional and digital elements, especially for businesses targeting a local audience. Here are some offline marketing ideas that will give your business an edge in 2017.
- Guerilla Marketing
The whole concept of guerilla marketing is creative, so that it is hard to distinguish from other forms of artwork. It can range from creating temporary graffiti and street art to arranging a street festival to organizing a Flash Mob of dancers in a city centre. It could also be in the form of a themed tour of your local area. Anything is possible provided the artwork can be easily removed, and you do it legally by getting the necessary permissions.
- Creative Business Cards
Invest in quality business cards for all your staff and ensure that they never run out. There are numerous instances when an opportunity to share your details will arise, including business and networking events. Hire a professional designer to create a unique design for your business or brand to encourage a response every time you share your card.
- Branded Staff Attire
Your employees are the face of your business, and providing a great customer experience is critical to maintaining customer loyalty. Ensure that your staff leave a great impression by being personable and knowledgeable in your products and services. Of course they should wear branded attire so they stand out.
- Branded Merchandise
When ordering branded merchandise for events and promotions, consider asking for more than you are likely to hand out, provided it is within your budget. After the event, donate the extra branded bookmarks, pens, and other items to local charities and organizations as part of your social responsibility.
- Unique Print Materials
When creating flyers and pamphlets for direct mail and event marketing, go beyond conventional design templates to create original pieces that will encourage the recipients to read them and keep them for later reference.
- Upgraded Packaging
Whether you provide a product or service, there are different ways to incorporate some branding and marketing in the delivery process. It could be something as simple as giving your customers free stickers to spread the word or something more personal like including a thank you card or gift with each package.
Use these trends to cut through the noise and make your business stand out from your rivals. Test each idea and capitalize on the ones that have the greatest impact with your audience, so that you are continually improving the success of your marketing campaigns.