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5 Benefits of Promotional Products for Small Business

Apr 28th, 2015

There’s a good chance you’ve been given some of these before in the past: Promotional items. Branded mugs, pens, note pads, t-shirts and even blankets printed with a company name or logo.

Promotional Products

There’s a reason why smart companies give out these branded items and trinkets: they get attention and generate positive feelings about the company. Promotional items end up getting used frequently, helping your name stay top-of-mind. In fact, there’s a good chance the coffee cup you filled up this morning is emblazoned with a company’s logo image.

In a world where the number of marketing options – and gimmicks – seems to grow by the hour, promotional items are a classic and effective way for a small business to get the word out and earn new clients or customers.

Here’s five key benefits why businesses, especially small companies, should have promotional products:

They’re like a business card, but better

Business cards get handed out like candy, and by themselves do not necessarily stand out. However, a branded promotional item paired with a business card is a creative method to get your contact and small business information in the hands of potential new customers.

Boost your brand

This is a big one. It can be tough to get your brand recognized these days, with so many competitors also vying for attention.

Enter promotional products!

These items get results and earn recognition because, like a coffee mug, they get used regularly, and sometimes even daily. Each time they are used, your company logo becomes better imprinted on peoples’ minds.

A tactile advantage

Good promotional items aren’t used once then trashed. Instead, promotional products such as branded bottle openers or pens are constantly reused.

This results in frequent reminders of your brand for little cost. And having something to touch and feel – instead of just see once or twice – will leave a bigger impression.

Low budget, big results

Small business generally don’t have massive marketing budgets. Instead, they have to think smart when it comes to promoting themselves. Promotional items give you big results for a small cost, and even act as special rewards to your customers – generating positive sentiment and spurring more sales in the future.

A range of options to keep things fresh

Promotional products are a great way to add some variety to your marketing options. Instead of one or two marketing ideas, by varying the promotional items you can have several different ways to market your brand.


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