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What‌ ‌Type‌ ‌of‌ ‌Paper‌ ‌Is‌ ‌Best‌ ‌for‌ ‌Your‌ ‌Poster?‌ ‌

Sep 7th, 2020

The content and design of your posters is key to getting the right message across, but if you want to make an impression, you will need to consider the type of paper that your poster is printed on.

What paper to use for posters?

When it comes to poster printing, there are many different paper materials you can choose from. However, they all offer something a little different. Depending on the type of project you have or the message you want to get across, you’ll need to think about each material’s pros and cons.

It is best to start thinking about the paper type you’ll be printing on before you begin the project. This is because the type of paper you use can have a big impact on your poster’s look, feel, and design. You should talk with your professional printing company to see what their recommendations are for your project.

Here are some questions that you should answer as you try and decide the correct type of paper for your poster.


How long do you need your poster to last? Are you hoping to store some of the posters away for the long term, or will you be using them all right away? It is important to think about the longevity you want from your printed material. This can be a key cost-saver for your project. If you are not expecting the posters to last a long time, consider using a less expensive paper.


Where will you be displaying your posters? This is a crucial fact in selecting the best paper for your posters. For example, if you will be posting them on a board in a coffee shop or another public location, you need to consider a paper type that prevents older posters from showing through. However, if you are displaying them outside, you’ll have to consider a strong enough paper to stand up to different weather conditions.


A good paper choice will complement the style and design of your poster content. Consider whether you want a paper type that appears fun or classy, colourful or basic. How detailed is the design of your poster? Different types of paper can either enhance the details or cause them to bleed away.


Not all poster paper is the same price, so you’ll also need to consider the budget you have to work with. How much can you spend on printing? How many posters do you need to print? Different weights of paper offer different benefits, but can also come at a higher price. Try to choose a poster paper type that works for the look you’re trying to achieve and the budget you have.

Types of Poster Paper

When it comes to the different paper types available for poster printing, you’ll have a choice of finish as well. There are two types of finish that you should know about: glossy and matte.

  • Glossy. Most posters are printed on glossy paper. This gives your poster a shiny look, which can attract the eye from long distances. You can select either a high-gloss or semi-gloss finish. High-gloss paper is best for vibrant colours, but it appears too bright in locations with a lot of lighting. Fingerprints also show on high-gloss posters, though they can be wiped clean without destroying the poster. A semi-gloss finish is a more popular choice for posters. It gives off a shiny look, but one that is not too bright. It is also less likely to show fingerprints. A glossy finish is best for posters with an image on it, as they make the colours stand out.
  • Matte. This poster paper has little to no shine compared to glossy paper. However, it does not show any fingerprints. This type of paper is best for posters with a large amount of print on them and no photographs.

What You Need to Know about Paper and Printing

The final look of your poster is impacted by several different factors, including the type of paper you’ll use. As you design your project, it is important to keep these things in mind, including:

Weight/thickness. The strength and durability of poster paper is largely determined by its weight and its thickness. The thicker a paper is, the stiffer it will feel.

Paper opacity. The opacity of a paper refers to the level of transparency it has. A paper with 100 percent opacity will allow no light through it. This is an important factor in preventing text or images underneath your poster from being seen and interfering with your poster’s look.

Brightness. The brightness factor refers to how much light is reflected off the poster paper. Most paper has a brightness level of around 60 to 90 percent. That means the paper reflects 60 to 90 percent of light. Brightness can impact how easily a viewer can read your poster, the colours on your poster, and the contrast of your image.

Image resolution. If your poster includes a photo, you should think about the resolution of that image and how it will appear when printed out. Resolution refers to the number of pixels the image has. High-resolution images are best for posters and other printed designs. The lower the resolution of your image, the less clear and sharp it will be when printed on paper.

Image type. There are two types of images that your professional printing company can work with. These are:

  • Bitmap: This type of image is made up of tiny dots, called pixels. Each dot is coloured and, once they are all printed, they make up the overall image. You’ll know you’re working with a bitmap image type if the file is a JPEG, BMP, or PSD.
  • Vector: These images are made up of lines and shapes. They have their own attributes like colour. Vector images rely on a mathematical equation rather than pixels. They scale up and down without losing quality, which makes vector images ideal for elements like company logos. If your files are .ai or cdr, then they are vector image types.

For more information about poster printing, call Club Ink at 416-694-1996 or contact us here.

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