Even in a highly digitized world, posters are still one of the most popular methods for promoting your business. One reason for this is that digital ads overwhelm the market, compared to a more traditional approach.
As a result, you can achieve excellent results through poster advertising. After all, it’s hard not to notice a poster when walking down the street, sitting in a waiting room, or waiting for the bus.
However, where you place your posters is key! Where you post may vary greatly depending on the size of the market you are targeting (a small community vs. international).
Below we have compiled some of the best locations to place your business posters! Here we go:
- Your own company
- Share with shoppers
- Retail stores
- Promote yourself at events
- Public transportation
Displaying posters inside your own business is the easiest way to get your posters seen, especially if you are promoting an event or upcoming promotion. Everyone who walks into your business will be exposed to your poster every time they visit.
Place your posters in high-traffic areas like waiting rooms, bathrooms, and take advantage of people walking by, by placing them in windows. It’s also a good idea to share your posters with local business owners — and make sure to get permission!
What all of these places have in common is that people have nothing else to do but wait and entertain themselves. If your poster is easily visible, people will likely read every last word even for the reason that they have nothing else to do. This could drive some significant business your way!
Securing a collaboration with a big national retailer that allows you to distribute your posters all across the country might be hard, but if you can pull it off, it can net huge benefits. Also, a faster way to get your posters up might be to hang them on their bulletin boards.
Many small businesses and coffee shops are happy to help someone else succeed. However, before you approach any business, think of places where you can reach your target audience and reach out to them first.
No matter the size of your business, the best way to advertise is by collaborating with fairs, trade shows, seminars and any other event that gives you space to hang up posters or distribute them. If you chose events wisely, this allows you to network and reach your niche market, especially if you are a B2B business.
In some cases, you may have to pay for permission to advertise. But if it means bringing more business to your door, it will be worth it in the long run.
Every day, thousands of people use public transportation to get around. Placing your posters in subway stations, bus shelters, or on trains and buses is a fantastic option for business.
This can be a more expensive option than some of the others mentioned above, but if it’s part of a larger campaign, it can be very beneficial. The right design could even encourage word of mouth promotion amongst these travellers, so make sure every detail is perfect!