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Club Ink Blog

How To Choose The Best Colour Scheme For Your Logo

Aug 9th, 2017

Your logo is the visual symbol that serves to identify your business from the rest. It will be placed on your products, your auto decals, promotional items, and just about everything related to your company. At the same time, your logo is more than just a symbol. Your logo communicates much more than you likely realize. Business need to think about who they are as a company and how they can communicate this in their logo. A key component of logo design is colour. Colour alone communicates a lot about your brand and studies have proven this time and time again. Blue, for example, tends to signify trust. Web design and marketing company WebPageFX found that people make subconscious judgements about products in less than 90 seconds, and between 62% and 90% of that decision is based on colour alone. With colour playing such an important role in logo design,…

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Branding Versus Positioning: What’s The Difference?

Aug 2nd, 2017

For those who are in the process of launching a business and are becoming acquainted with marketing concepts, branding and positioning are two terms you will hear a lot. Both are essential to a business’ success and it is imperative that businesses prioritize them, even companies that are in their earliest stages. Branding Versus Positioning: What’s the Difference? Let’s begin…

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Is Sublimation Printing Sustainable?

Jul 26th, 2017

Sublimation printing has lots of obvious benefits, perhaps most significantly the fact that dye sublimation results in photo-quality printing with no loss of resolution or image clarity. The results are always amazing and will suit the needs of even the most discerning clients. However, what is often overlooked is the environmental impact of sublimation printing. Many printing methods create additional…

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How to Determine the ROI of Your Offline Branding Campaigns

Jul 19th, 2017

When it comes to digital branding campaigns, there is an abundance of statistics that can be collected and dissected in order to determine your company’s return on investment (ROI). Digital marketing usually collects the data directly for you and often even displays it in easy-to-read and easy-to-understand formats. However, when it comes to offline branding, such as advertising banners and…

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What Is Event Branding?

Jul 12th, 2017

Event branding is an integral part of creating brand recognition. It’s easy to think of event branding as being exclusively for large companies, but this is not the case, and event branding has actually become an integral part of a successful marketing strategy. While it is important for larger businesses to use event branding in order to continue brand building…

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Logo Design V. Branding: What’s the Difference?

Jul 5th, 2017

A common mistake often made by young companies is confusing branding with logo design. It’s not uncommon for the two to be used interchangeably, suggesting that many business owners think of them as one and the same. Logos In reality, your logo is just one part of branding – an important part, of course, but still just one aspect of…

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The Most Common Mistakes In Logo Design

Jun 26th, 2017

Every business wants a unique logo that exemplifies their brand and inspires a loyal following. A business logo defines you, and forms the basis of all subsequent branding efforts. As such, a poorly designed logo can adversely affect your marketing and advertising plans. Avoiding these logo design mistakes can help you get it right the first time. Hiring an Amateur…

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3 Basics Of Effective Billboard Design

Jun 19th, 2017

As other forms of outdoor advertising continue to face fierce competition from internet and social media advertising, creative billboards are still as effective as they were 100 years ago. However, marketers still need to get past numerous challenges to get their message across through advertising billboards. The quality of graphics or durability of the fabric is not much of a…

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How Vehicle Advertising Can Improve Brand Awareness

Jun 12th, 2017

Companies have become increasingly creative as they look for ways to maximize their return on marketing dollars. Businesses with vehicle fleets have turned to vehicular advertising, where graphics are added to vehicles to promote brand awareness. Although using auto decals for advertising is not a new concept, more companies are realizing the benefits of including their company vehicles in their…

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5 Signage Ideas For Your Corporate Event

Jun 5th, 2017

If you are organizing a corporate event, you can use signage to raise awareness and increase the attendance, promote your products or services to the attendees, improve your brand recognition, or simply direct attendees. Your objective should be to create attractive signage that not only draws the eyes of attendees, but also communicates a consistent message throughout the event. Here…

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