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6 Print Marketing Trends For 2017

Jan 27th, 2017

While most innovations in just about every field seem to be driven digitally, some of the top marketing and advertising tactics continue to occur in the material world. Generally, the ideal marketing campaign should combine both traditional and digital elements, especially for businesses targeting a local audience. Here are some offline marketing ideas that will give your business an edge in 2017. Guerilla Marketing The whole concept of guerilla marketing is creative, so that it is hard to distinguish from other forms of artwork. It can range from creating temporary graffiti and street art to arranging a street festival to organizing a Flash Mob of dancers in a city centre. It could also be in the form of a themed tour of your local area. Anything is possible provided the artwork can be easily removed, and you do it legally by getting the necessary permissions. Creative Business Cards Invest in…

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Creative Tips For Your 2017 Marketing Campaigns

Jan 20th, 2017

2016 introduced a lot of new and exciting trends in the world of digital and print marketing, most of which will become a mainstay of marketing campaigns by marketers looking to stand out from the competition and maximize their ROI. Integrated marketing aims at combining digital and traditional channels to provide consumers with a seamless experience across multiple platforms that…

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How To Stand Out At Your Trade Show This Year

Jan 13th, 2017

Trade shows are usually packed with potential buyers and PR opportunities, and are one of the best ways for businesses to promote their brands, products, or services. In fact, experts argue that trade shows are one of the most profitable B2B (business-to-business) media strategies. As such, trade shows are an invaluable marketing strategy that every business should capitalize on. But…

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5 Ways To Customise Your Canvas Prints

Jan 6th, 2017

Decorating your walls with a canvas print of your favourite pictures is a great way to add style and panache to your home or office. With access to a range of frames and a plethora of photo-editing tools, you can easily create unique canvas prints that allow you to relive some of the most special moments of your life. Here…

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Tips For Your Brand’s Logo Design

Dec 28th, 2016

There’s more to creating your brand’s visual identity than just joining your company initials and placing them in a circle or some other shape. Your company logo is the first point of interaction between your business and the audience; it must be striking enough to create a good first impression. Your logo is the centrepiece of your brand’s image, and…

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5 Tips For Promoting Your Business Event

Dec 21st, 2016

When promoting a business event, your primary goal is to draw as large a crowd of potential customers as possible. Planning a successful event takes time and effort. Besides choosing a good venue, you must pick an appropriate time for your audience, and communicate to them how attending the event will benefit them. The best approach for promoting a business…

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Budget-Friendly Tips For Print Business Promotion

Dec 14th, 2016

When it comes to promoting your business on a tight budget, many marketers choose to focus on a few digital marketing strategies, like publishing great content, recycling content, and using social media. While these strategies can work for a specific target market, you are likely to yield better results by combining affordable online and offline marketing strategies. Below are some…

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3 Ways To Combine Your Print And Digital Marketing

Dec 7th, 2016

With the advent of digital marketing, some marketers assumed that print marketing would gradually wither and eventually disappear. But this is an unlikely scenario considering that print marketing offers some unique advantages that cannot be obtained with digital marketing, such as environmental targeting, personalization, and tactical interpretation, among others. In fact, skilled marketers have learned to leverage the advantages of…

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Wildposting 101: How To Create A Poster That Stands Out

Nov 28th, 2016

One of the most appealing elements of a wild posting campaign is the potential to reach a target audience in an unexpected way. This advertising technique is also affordable and allows for designers to be flexible in how they craft their poster. But without the most effective wild posting design, companies cannot extract the maximum value from their campaign. So…

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How Promotional Items Build Your Brand

Nov 21st, 2016

With countless similar products and services on the market, marketers have to go the extra mile to make their brand stand out from the crowd, convince consumers and prospects that what they offer is superior, and gain customer trust and loyalty. You can achieve this by using promotional items. Promotional products have been used successfully for many years to increase…

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