Call Now : 416.694.1996


Open

Club Ink Blog

Three Most Effective Branding Strategies For Startups

Aug 23rd, 2017

A branding strategy is simply how you plan to communicate your brand to your audience over the long-term. Choosing the right branding strategy is crucial to the success of your business. Below is a list of some of the most effective branding strategies for startup companies. Advertising Banners The use of advertising banners has been a standard practice for startups for years now, for a good reason. They are effective at increasing traffic to your website and promoting sales and profit. This is a great way to get your brand out there, so people know who you are. You can probably picture lots of advertising banners right now, those rectangular banners that spread across most websites you visit, advertising various products and companies. The fact that you know exactly what they are indicates just how noticeable they are and how well they work. To make proper use of advertising banners,…

Read More

Posted by
0 Comments

What Is Sublimation Printing?

Aug 16th, 2017

Sublimation Printing has become an increasingly popular method for printing high quality images onto various fabrics and items. It is finding such popularity partly because sublimation printing displays absolutely no resolution loss when compared to the original image. The result is an image with the perfect clarity of the source picture. This sort of high quality product holds up to…

Read More

How To Choose The Best Colour Scheme For Your Logo

Aug 9th, 2017

Your logo is the visual symbol that serves to identify your business from the rest. It will be placed on your products, your auto decals, promotional items, and just about everything related to your company. At the same time, your logo is more than just a symbol. Your logo communicates much more than you likely realize. Business need to think…

Read More

Branding Versus Positioning: What’s The Difference?

Aug 2nd, 2017

For those who are in the process of launching a business and are becoming acquainted with marketing concepts, branding and positioning are two terms you will hear a lot. Both are essential to a business’ success and it is imperative that businesses prioritize them, even companies that are in their earliest stages. Branding Versus Positioning: What’s the Difference? Let’s begin…

Read More

Is Sublimation Printing Sustainable?

Jul 26th, 2017

Sublimation printing has lots of obvious benefits, perhaps most significantly the fact that dye sublimation results in photo-quality printing with no loss of resolution or image clarity. The results are always amazing and will suit the needs of even the most discerning clients. However, what is often overlooked is the environmental impact of sublimation printing. Many printing methods create additional…

Read More

How to Determine the ROI of Your Offline Branding Campaigns

Jul 19th, 2017

When it comes to digital branding campaigns, there is an abundance of statistics that can be collected and dissected in order to determine your company’s return on investment (ROI). Digital marketing usually collects the data directly for you and often even displays it in easy-to-read and easy-to-understand formats. However, when it comes to offline branding, such as advertising banners and…

Read More

What Is Event Branding?

Jul 12th, 2017

Event branding is an integral part of creating brand recognition. It’s easy to think of event branding as being exclusively for large companies, but this is not the case, and event branding has actually become an integral part of a successful marketing strategy. While it is important for larger businesses to use event branding in order to continue brand building…

Read More

Logo Design V. Branding: What’s the Difference?

Jul 5th, 2017

A common mistake often made by young companies is confusing branding with logo design. It’s not uncommon for the two to be used interchangeably, suggesting that many business owners think of them as one and the same. Logos In reality, your logo is just one part of branding – an important part, of course, but still just one aspect of…

Read More

The Most Common Mistakes In Logo Design

Jun 26th, 2017

Every business wants a unique logo that exemplifies their brand and inspires a loyal following. A business logo defines you, and forms the basis of all subsequent branding efforts. As such, a poorly designed logo can adversely affect your marketing and advertising plans. Avoiding these logo design mistakes can help you get it right the first time. Hiring an Amateur…

Read More

3 Basics Of Effective Billboard Design

Jun 19th, 2017

As other forms of outdoor advertising continue to face fierce competition from internet and social media advertising, creative billboards are still as effective as they were 100 years ago. However, marketers still need to get past numerous challenges to get their message across through advertising billboards. The quality of graphics or durability of the fabric is not much of a…

Read More