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Club Ink Blog

Tips On Weather Protection For Outdoor Signage

Jan 10th, 2018

Advertising banners and billboards can radically increase the visibility of your business. But, if your banners and billboards aren’t adequately protected, your outdoor signage can be damaged by the elements. The sun, for example, can fade your advertising billboards. This can decrease your outdoor signage visibility and the overall effect of your outdoor signage as well. There’s also the cost factor of having to replace your advertising banners. The following tips can help protect your banners and billboards and keep them in good condition. Choose A Durable Material Like Vinyl Scrim Vinyl scrim advertising banners are one example of a very durable, resilient material. This is the type of banner that can also be rolled up and used many times. Since they can be taken down and protected, you don’t have to worry about the elements on a 24/7 basis. Any sort of portable outdoor signage is always a good…

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Thinking Of A New Look For 2018? 4 Tips For A Brand Refresh

Jan 2nd, 2018

Brand refreshes keep your business relevant. The best companies out there do them. Perhaps you are noticing that your brand is becoming indistinguishable from others in your market or maybe your graphic elements look stale or outdated. These are all great reasons to consider a brand refresh. With that in mind, here are four tips. Freshen Up Your Brand’s Strongest…

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What’s Driving The Digital Textile Printing Boom?

Dec 26th, 2017

We’ve talked a lot about the digital textile printing – the process of printing colorants onto fabrics and garments. It’s a growing trend in advertising and marketing, but also in other spaces as well, like the fashion industry. Within the advertising and marketing space, digital textile printing is all about printing branded elements onto signs, banners and even table cloths…

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How To Create Cohesive Offline And Online Branding

Dec 18th, 2017

When it comes to your brand, it is imperative that you provide a cohesive and consistent branding experience both offline and online. The reason for this is that it makes understanding who you are as a company a lot easier. How To Create Cohesive Offline And Online Branding Focus on Visual Elements First The first step is to ensure that…

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3 Branding Tips For Restaurants

Dec 11th, 2017

A strong brand is the critical foundation of any business. 77% of people make purchases based off brand name alone. Branding creates trust, credibility and new customers. Some brands have become so embedded into the fabric of our culture that we refer to them by their brand name and not by the actual product (Kleenex and iPad are a couple…

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Branding For The Holidays: 4 Tips

Dec 4th, 2017

Holiday branding can be a great asset to every business. Remember, however, that branding is not the same as holiday marketing; branding is about communicating who you are as a business; marketing is about promoting a particular product or service. Nevertheless, the holidays still offer a great time to communicate who you are as a business – what you stand…

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3 Event Signage Basics

Nov 27th, 2017

Any business event, whether indoor or outdoor, is enhanced by event signage like an advertising banner. Whether you are putting on a charity event, a community event, a corporate event, a product launch, a trade show or any other kind of event, signage attracts attention. Event signage can also be used as a directional guide or to thank your sponsors…

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Why Billboards Are A Smart Investment For Your Business

Nov 20th, 2017

With all of the advertising avenues that exist today, businesses are often tasked with choosing between a seemingly unlimited list of possibilities. Smaller businesses have smaller budgets, so is it imperative that they invest in advertising that is not only highly effective but also cost effective at the same time. Not all advertising methods are created equal. Advertising billboards, however,…

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Photographers: Prep Your Digital Files For Printing

Nov 13th, 2017

Printing has become somewhat of a thing of the past when it comes to photographs, but today’s photographers are encouraging their clients to print hard copies of the photos and hang them on their walls instead of storing them on a flashdrive. The printing landscape is quickly changing. As new printing mediums continue to emerge, people are becoming increasingly interested…

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Are Advertising And Marketing The Same?

Nov 6th, 2017

If you are just getting an online store or small business up and running, you have likely given some thought to advertising and marketing. Advertising and marketing can sometimes be used interchangeably; after all, they seem to have the same goal: to sell more products or services. But are they really the same? Are Advertising and Marketing the Same? The…

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