Event branding is an integral part of creating brand recognition. It’s easy to think of event branding as being exclusively for large companies, but this is not the case, and event branding has actually become an integral part of a successful marketing strategy. While it is important for larger businesses to use event branding in order to continue brand building…

A common mistake often made by young companies is confusing branding with logo design. It’s not uncommon for the two to be used interchangeably, suggesting that many business owners think of them as one and the same. Logos In reality, your logo is just one part of branding – an important part, of course, but still just one aspect of…

Every business wants a unique logo that exemplifies their brand and inspires a loyal following. A business logo defines you, and forms the basis of all subsequent branding efforts. As such, a poorly designed logo can adversely affect your marketing and advertising plans. Avoiding these logo design mistakes can help you get it right the first time. Hiring an Amateur…

As other forms of outdoor advertising continue to face fierce competition from internet and social media advertising, creative billboards are still as effective as they were 100 years ago. However, marketers still need to get past numerous challenges to get their message across through advertising billboards. The quality of graphics or durability of the fabric is not much of a…

Companies have become increasingly creative as they look for ways to maximize their return on marketing dollars. Businesses with vehicle fleets have turned to vehicular advertising, where graphics are added to vehicles to promote brand awareness. Although using auto decals for advertising is not a new concept, more companies are realizing the benefits of including their company vehicles in their…

If you are organizing a corporate event, you can use signage to raise awareness and increase the attendance, promote your products or services to the attendees, improve your brand recognition, or simply direct attendees. Your objective should be to create attractive signage that not only draws the eyes of attendees, but also communicates a consistent message throughout the event. Here…

Logos are vital in today’s marketplace, and they serve as a visual representation of your company’s identity. So it’s essential to create a memorable logo that clearly expresses your business’ brand. Unfortunately, many logos don’t age well. Colour choices or design features that were popular 10 years ago may no longer be effective at marketing your brand. If your company’s…

Trade shows can consist of endless rows of booths that look the same. The colour schemes may vary, but there’s very little that truly distinguishes one company from the rest. The purpose of a trade show is to showcase your company and demonstrate the products and services you offer. A lackluster booth can prevent your audience from remembering your organization…

A theme party is a memorable event that can stand out in people’s minds for years to come. You just want to make sure that it stands out for all the right reasons. Getting the most out of your event requires you to consider a number of factors. Organizing a theme party without high-quality decorations may cause you to make…