Step and repeat banner stands and backdrops are the promotional pieces that you may see at various media events like red carpets, where attendees are posing in front of a banner with various logos printed on the posters. In other words, step and repeat backdrops are basically logo walls. As you will see, events with step and repeat backdrops are…

Swag is a staple at trade shows and other events and there is a good reason for that: swag sells. In fact, according to the PPAI, swag is basically like the gift that keeps on giving. In fact, the PPAI found that swag generates at least 52 impressions over the course of the year, and that’s only if the person…

While there are a number of ways to advertise your business and generate leads, branding a company vehicle via auto decals is very effective, while also being highly economical. With this in mind, here are three reasons why you should consider sprucing up your company vehicle. Boosts Brand Awareness Businesses must take every opportunity they can to boost their brand…

Events can serve as great way to create brand awareness and make connections in the industry. But, in order to do that, you have to stand out from the crowd. Here is how to do that. The Basics: Make Your Booth Visually Unique If you want to stand out an event, your booth has to be visually different from those…

There is no question that direct mail campaigns can be successful. The key is to implement them in such a way that you stand out from junk mail, the flyers and so on. Here are 5 tips. Be Strategic: Target the Right Customers Many businesses make the mistake of sending out direct mail to any customer within a specific postal…

Advertising banners and billboards can radically increase the visibility of your business. But, if your banners and billboards aren’t adequately protected, your outdoor signage can be damaged by the elements. The sun, for example, can fade your advertising billboards. This can decrease your outdoor signage visibility and the overall effect of your outdoor signage as well. There’s also the cost…

Brand refreshes keep your business relevant. The best companies out there do them. Perhaps you are noticing that your brand is becoming indistinguishable from others in your market or maybe your graphic elements look stale or outdated. These are all great reasons to consider a brand refresh. With that in mind, here are four tips. Freshen Up Your Brand’s Strongest…

We’ve talked a lot about the digital textile printing – the process of printing colorants onto fabrics and garments. It’s a growing trend in advertising and marketing, but also in other spaces as well, like the fashion industry. Within the advertising and marketing space, digital textile printing is all about printing branded elements onto signs, banners and even table cloths…

When it comes to your brand, it is imperative that you provide a cohesive and consistent branding experience both offline and online. The reason for this is that it makes understanding who you are as a company a lot easier. How To Create Cohesive Offline And Online Branding Focus on Visual Elements First The first step is to ensure that…