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Club Ink Blog

Photographers: Prep Your Digital Files For Printing

Nov 13th, 2017

Printing has become somewhat of a thing of the past when it comes to photographs, but today’s photographers are encouraging their clients to print hard copies of the photos and hang them on their walls instead of storing them on a flashdrive. The printing landscape is quickly changing. As new printing mediums continue to emerge, people are becoming increasingly interested in printing. A new and increasingly popular printing medium is sublimation printing. In brief, sublimation printing involves printing an image onto fabric. Dye sublimation is the process of reproducing full colour images on a variety of different surfaces, including aluminum. The result is a very vibrant, high gloss final product with a dimensional quality. If you are planning to print images via newer mediums like dye aluminum sublimation, it is important that you prepare your files first to account for the colour shift issues that occur when printing on a…

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Are Advertising And Marketing The Same?

Nov 6th, 2017

If you are just getting an online store or small business up and running, you have likely given some thought to advertising and marketing. Advertising and marketing can sometimes be used interchangeably; after all, they seem to have the same goal: to sell more products or services. But are they really the same? Are Advertising and Marketing the Same? The…

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4 Facts About Sublimation Printing

Oct 30th, 2017

One of the superior means of printing today is sublimation printing. Sublimation printing has also made digital texting printing possible, a trendier form of advertising that involves printing high-quality images onto various fabrics. This has made it possible for businesses to expand their branding elements into things like curtains, tablecloths and more. Sublimation printing is highly touted because it uses…

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Brainstorming Exercises to Help Brand Your Business

Oct 23rd, 2017

Creating a business that fits into a specific consumer need is a great first step in starting a new company. Working hard and managing that business so that your product or service is excellent is, of course, of the utmost important as well. However, most customers don’t know what you offer, or how good it is, until you find a…

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Tips To Incorporate Branding Into Your Retail Store

Oct 16th, 2017

For businesses looking to grow and expand, branding is arguably more important than ever before. Today’s consumers are looking more closely at a company’s values before making purchases. For example, 91% of customers are willing to purchase products from authentic brands. The following blog post will take a look at how businesses can incorporate branding into their retail store. Be…

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3 Best Practices For Auto Decal Advertising

Oct 9th, 2017

The use of auto decals can be a great way to stand out. If you pause and think about it, you have to admit that you almost certainly notice any cars with decals that you pass on the street. They draw attention very well. Additionally, the use of auto decals can be a great means of targeted advertising. If you…

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Fall Design Trends You Should Look Out For

Sep 28th, 2017

Here are some fall design trends to freshen up your look and help you and your business stay ahead of the curve. Sublimation Printing Admittedly, sublimation printing isn’t just a fall trend—it’s been a trend for a while now but is only continuing to gain even more popularity. Sublimation printing is the process of using a sublimation printer to transfer…

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3 Tips To Open Up Your Own Pop-Up Shop

Sep 18th, 2017

Pop-up shops continue to be as popular as ever among businesses both small and large. Pop-up shops, also known as flash retailing, are temporary shops that serve a variety of purposes. They can be used purely for marketing purposes, to build interest in a business’s product or services. They could be used to test products or locations. For online businesses,…

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7 Personalized Banners For A Wedding Event

Sep 14th, 2017

Banner stands add a personalized touch to any wedding event, from engagement parties to showers to bachelorette/bachelor parties to the wedding reception itself. They are a great decoration option for weddings as well. Here are seven ideas for how they can be incorporated into wedding events. Note, too, that all of the options below can have images added to them,…

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The Future Of Digital Textile Printing

Sep 5th, 2017

Digital textile printing is the process of printing colorants onto various fabrics/garments and textiles. Digital textile printing is particularly trendy at the moment and is expected to grow even more, as you will find out below. Digital textile printing is revolutionizing many different parts of today’s world, from the fashion industry to marketing and advertising. A growing trend in advertising…

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