If you are just getting an online store or small business up and running, you have likely given some thought to advertising and marketing. Advertising and marketing can sometimes be used interchangeably; after all, they seem to have the same goal: to sell more products or services. But are they really the same? Are Advertising and Marketing the Same? The…

One of the superior means of printing today is sublimation printing. Sublimation printing has also made digital texting printing possible, a trendier form of advertising that involves printing high-quality images onto various fabrics. This has made it possible for businesses to expand their branding elements into things like curtains, tablecloths and more. Sublimation printing is highly touted because it uses…

Creating a business that fits into a specific consumer need is a great first step in starting a new company. Working hard and managing that business so that your product or service is excellent is, of course, of the utmost important as well. However, most customers don’t know what you offer, or how good it is, until you find a…

For businesses looking to grow and expand, branding is arguably more important than ever before. Today’s consumers are looking more closely at a company’s values before making purchases. For example, 91% of customers are willing to purchase products from authentic brands. The following blog post will take a look at how businesses can incorporate branding into their retail store. Be…

The use of auto decals can be a great way to stand out. If you pause and think about it, you have to admit that you almost certainly notice any cars with decals that you pass on the street. They draw attention very well. Additionally, the use of auto decals can be a great means of targeted advertising. If you…

Here are some fall design trends to freshen up your look and help you and your business stay ahead of the curve. Sublimation Printing Admittedly, sublimation printing isn’t just a fall trend—it’s been a trend for a while now but is only continuing to gain even more popularity. Sublimation printing is the process of using a sublimation printer to transfer…

Pop-up shops continue to be as popular as ever among businesses both small and large. Pop-up shops, also known as flash retailing, are temporary shops that serve a variety of purposes. They can be used purely for marketing purposes, to build interest in a business’s product or services. They could be used to test products or locations. For online businesses,…

Banner stands add a personalized touch to any wedding event, from engagement parties to showers to bachelorette/bachelor parties to the wedding reception itself. They are a great decoration option for weddings as well. Here are seven ideas for how they can be incorporated into wedding events. Note, too, that all of the options below can have images added to them,…

Digital textile printing is the process of printing colorants onto various fabrics/garments and textiles. Digital textile printing is particularly trendy at the moment and is expected to grow even more, as you will find out below. Digital textile printing is revolutionizing many different parts of today’s world, from the fashion industry to marketing and advertising. A growing trend in advertising…