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Thinking Of A New Look For 2018? 4 Tips For A Brand Refresh

Jan 2nd, 2018

Brand refreshes keep your business relevant. The best companies out there do them. Perhaps you are noticing that your brand is becoming indistinguishable from others in your market or maybe your graphic elements look stale or outdated. These are all great reasons to consider a brand refresh. With that in mind, here are four tips. Freshen Up Your Brand’s Strongest Graphic Elements A brand refresh is never about creating entirely new graphic elements; instead, it is about freshening the strongest elements – i.e. the most recognizable. This could be your logo, your colour pallet, your fonts and so on. That said, if there are elements of your logo that are outdated or no longer work for whatever reason, you can of course, remove them. When the Miami Dolphins rebranded their logo, for example, they kept the dolphin, sun, water and the colours in their brand fresh – they simply brightened…

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What’s Driving The Digital Textile Printing Boom?

Dec 26th, 2017

We’ve talked a lot about the digital textile printing – the process of printing colorants onto fabrics and garments. It’s a growing trend in advertising and marketing, but also in other spaces as well, like the fashion industry. Within the advertising and marketing space, digital textile printing is all about printing branded elements onto signs, banners and even table cloths…

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How To Create Cohesive Offline And Online Branding

Dec 18th, 2017

When it comes to your brand, it is imperative that you provide a cohesive and consistent branding experience both offline and online. The reason for this is that it makes understanding who you are as a company a lot easier. How To Create Cohesive Offline And Online Branding Focus on Visual Elements First The first step is to ensure that…

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3 Branding Tips For Restaurants

Dec 11th, 2017

A strong brand is the critical foundation of any business. 77% of people make purchases based off brand name alone. Branding creates trust, credibility and new customers. Some brands have become so embedded into the fabric of our culture that we refer to them by their brand name and not by the actual product (Kleenex and iPad are a couple…

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Branding For The Holidays: 4 Tips

Dec 4th, 2017

Holiday branding can be a great asset to every business. Remember, however, that branding is not the same as holiday marketing; branding is about communicating who you are as a business; marketing is about promoting a particular product or service. Nevertheless, the holidays still offer a great time to communicate who you are as a business – what you stand…

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3 Event Signage Basics

Nov 27th, 2017

Any business event, whether indoor or outdoor, is enhanced by event signage like an advertising banner. Whether you are putting on a charity event, a community event, a corporate event, a product launch, a trade show or any other kind of event, signage attracts attention. Event signage can also be used as a directional guide or to thank your sponsors…

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Why Billboards Are A Smart Investment For Your Business

Nov 20th, 2017

With all of the advertising avenues that exist today, businesses are often tasked with choosing between a seemingly unlimited list of possibilities. Smaller businesses have smaller budgets, so is it imperative that they invest in advertising that is not only highly effective but also cost effective at the same time. Not all advertising methods are created equal. Advertising billboards, however,…

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Photographers: Prep Your Digital Files For Printing

Nov 13th, 2017

Printing has become somewhat of a thing of the past when it comes to photographs, but today’s photographers are encouraging their clients to print hard copies of the photos and hang them on their walls instead of storing them on a flashdrive. The printing landscape is quickly changing. As new printing mediums continue to emerge, people are becoming increasingly interested…

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Are Advertising And Marketing The Same?

Nov 6th, 2017

If you are just getting an online store or small business up and running, you have likely given some thought to advertising and marketing. Advertising and marketing can sometimes be used interchangeably; after all, they seem to have the same goal: to sell more products or services. But are they really the same? Are Advertising and Marketing the Same? The…

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4 Facts About Sublimation Printing

Oct 30th, 2017

One of the superior means of printing today is sublimation printing. Sublimation printing has also made digital texting printing possible, a trendier form of advertising that involves printing high-quality images onto various fabrics. This has made it possible for businesses to expand their branding elements into things like curtains, tablecloths and more. Sublimation printing is highly touted because it uses…

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