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Club Ink Blog

3 Tips To Open Up Your Own Pop-Up Shop

Sep 18th, 2017

Pop-up shops continue to be as popular as ever among businesses both small and large. Pop-up shops, also known as flash retailing, are temporary shops that serve a variety of purposes. They can be used purely for marketing purposes, to build interest in a business’s product or services. They could be used to test products or locations. For online businesses, pop-ups offer the ability to connect with customers offline. Pop-up shops “pop up” and then disappear some time after. Consider Your Choice of Location Carefully Your choice of location plays a large role in the success of your pop-up shop. First, however, your pop-up shop must be in a high foot traffic area and ideally would be close to public transportation. Consider who frequents the area and whether this makes sense with your customer base. Your choice of street or area should also coincide with your brand, so you need…

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7 Personalized Banners For A Wedding Event

Sep 14th, 2017

Banner stands add a personalized touch to any wedding event, from engagement parties to showers to bachelorette/bachelor parties to the wedding reception itself. They are a great decoration option for weddings as well. Here are seven ideas for how they can be incorporated into wedding events. Note, too, that all of the options below can have images added to them,…

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The Future Of Digital Textile Printing

Sep 5th, 2017

Digital textile printing is the process of printing colorants onto various fabrics/garments and textiles. Digital textile printing is particularly trendy at the moment and is expected to grow even more, as you will find out below. Digital textile printing is revolutionizing many different parts of today’s world, from the fashion industry to marketing and advertising. A growing trend in advertising…

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Three Most Effective Branding Strategies For Startups

Aug 23rd, 2017

A branding strategy is simply how you plan to communicate your brand to your audience over the long-term. Choosing the right branding strategy is crucial to the success of your business. Below is a list of some of the most effective branding strategies for startup companies. Advertising Banners The use of advertising banners has been a standard practice for startups…

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What Is Sublimation Printing?

Aug 16th, 2017

Sublimation Printing has become an increasingly popular method for printing high quality images onto various fabrics and items. It is finding such popularity partly because sublimation printing displays absolutely no resolution loss when compared to the original image. The result is an image with the perfect clarity of the source picture. This sort of high quality product holds up to…

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How To Choose The Best Colour Scheme For Your Logo

Aug 9th, 2017

Your logo is the visual symbol that serves to identify your business from the rest. It will be placed on your products, your auto decals, promotional items, and just about everything related to your company. At the same time, your logo is more than just a symbol. Your logo communicates much more than you likely realize. Business need to think…

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Branding Versus Positioning: What’s The Difference?

Aug 2nd, 2017

For those who are in the process of launching a business and are becoming acquainted with marketing concepts, branding and positioning are two terms you will hear a lot. Both are essential to a business’ success and it is imperative that businesses prioritize them, even companies that are in their earliest stages. Branding Versus Positioning: What’s the Difference? Let’s begin…

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Is Sublimation Printing Sustainable?

Jul 26th, 2017

Sublimation printing has lots of obvious benefits, perhaps most significantly the fact that dye sublimation results in photo-quality printing with no loss of resolution or image clarity. The results are always amazing and will suit the needs of even the most discerning clients. However, what is often overlooked is the environmental impact of sublimation printing. Many printing methods create additional…

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How to Determine the ROI of Your Offline Branding Campaigns

Jul 19th, 2017

When it comes to digital branding campaigns, there is an abundance of statistics that can be collected and dissected in order to determine your company’s return on investment (ROI). Digital marketing usually collects the data directly for you and often even displays it in easy-to-read and easy-to-understand formats. However, when it comes to offline branding, such as advertising banners and…

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What Is Event Branding?

Jul 12th, 2017

Event branding is an integral part of creating brand recognition. It’s easy to think of event branding as being exclusively for large companies, but this is not the case, and event branding has actually become an integral part of a successful marketing strategy. While it is important for larger businesses to use event branding in order to continue brand building…

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