We’ve talked a lot about the digital textile printing – the process of printing colorants onto fabrics and garments. It’s a growing trend in advertising and marketing, but also in other spaces as well, like the fashion industry. Within the advertising and marketing space, digital textile printing is all about printing branded elements onto signs, banners and even table cloths…

When it comes to your brand, it is imperative that you provide a cohesive and consistent branding experience both offline and online. The reason for this is that it makes understanding who you are as a company a lot easier. How To Create Cohesive Offline And Online Branding Focus on Visual Elements First The first step is to ensure that…

A strong brand is the critical foundation of any business. 77% of people make purchases based off brand name alone. Branding creates trust, credibility and new customers. Some brands have become so embedded into the fabric of our culture that we refer to them by their brand name and not by the actual product (Kleenex and iPad are a couple…

Holiday branding can be a great asset to every business. Remember, however, that branding is not the same as holiday marketing; branding is about communicating who you are as a business; marketing is about promoting a particular product or service. Nevertheless, the holidays still offer a great time to communicate who you are as a business – what you stand…

Any business event, whether indoor or outdoor, is enhanced by event signage like an advertising banner. Whether you are putting on a charity event, a community event, a corporate event, a product launch, a trade show or any other kind of event, signage attracts attention. Event signage can also be used as a directional guide or to thank your sponsors…

With all of the advertising avenues that exist today, businesses are often tasked with choosing between a seemingly unlimited list of possibilities. Smaller businesses have smaller budgets, so is it imperative that they invest in advertising that is not only highly effective but also cost effective at the same time. Not all advertising methods are created equal. Advertising billboards, however,…

Printing has become somewhat of a thing of the past when it comes to photographs, but today’s photographers are encouraging their clients to print hard copies of the photos and hang them on their walls instead of storing them on a flashdrive. The printing landscape is quickly changing. As new printing mediums continue to emerge, people are becoming increasingly interested…

If you are just getting an online store or small business up and running, you have likely given some thought to advertising and marketing. Advertising and marketing can sometimes be used interchangeably; after all, they seem to have the same goal: to sell more products or services. But are they really the same? Are Advertising and Marketing the Same? The…

One of the superior means of printing today is sublimation printing. Sublimation printing has also made digital texting printing possible, a trendier form of advertising that involves printing high-quality images onto various fabrics. This has made it possible for businesses to expand their branding elements into things like curtains, tablecloths and more. Sublimation printing is highly touted because it uses…