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How To Make Your Booth Stand Out At Events

Jan 24th, 2018

Events can serve as great way to create brand awareness and make connections in the industry. But, in order to do that, you have to stand out from the crowd. Here is how to do that. The Basics: Make Your Booth Visually Unique If you want to stand out an event, your booth has to be visually different from those around you. For example, you could opt for bright colours in your banner stands; you could incorporate music, video and other digital elements into your booth. Even the choice of clothing can make you stand out. An example here could be a bright and funky t-shirt. Leverage the Power of Gimmicks The banner stands that catch the most attention are the ones that leverage the power of gimmicks. Think of something that could stop and get someone to take a picture. Giveaway Unusual Swag Promotional items, such as pens or…

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5 Tips For A Successful Direct Mail Campaign

Jan 16th, 2018

There is no question that direct mail campaigns can be successful. The key is to implement them in such a way that you stand out from junk mail, the flyers and so on. Here are 5 tips. Be Strategic: Target the Right Customers Many businesses make the mistake of sending out direct mail to any customer within a specific postal…

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Tips On Weather Protection For Outdoor Signage

Jan 10th, 2018

Advertising banners and billboards can radically increase the visibility of your business. But, if your banners and billboards aren’t adequately protected, your outdoor signage can be damaged by the elements. The sun, for example, can fade your advertising billboards. This can decrease your outdoor signage visibility and the overall effect of your outdoor signage as well. There’s also the cost…

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Thinking Of A New Look For 2018? 4 Tips For A Brand Refresh

Jan 2nd, 2018

Brand refreshes keep your business relevant. The best companies out there do them. Perhaps you are noticing that your brand is becoming indistinguishable from others in your market or maybe your graphic elements look stale or outdated. These are all great reasons to consider a brand refresh. With that in mind, here are four tips. Freshen Up Your Brand’s Strongest…

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What’s Driving The Digital Textile Printing Boom?

Dec 26th, 2017

We’ve talked a lot about the digital textile printing – the process of printing colorants onto fabrics and garments. It’s a growing trend in advertising and marketing, but also in other spaces as well, like the fashion industry. Within the advertising and marketing space, digital textile printing is all about printing branded elements onto signs, banners and even table cloths…

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How To Create Cohesive Offline And Online Branding

Dec 18th, 2017

When it comes to your brand, it is imperative that you provide a cohesive and consistent branding experience both offline and online. The reason for this is that it makes understanding who you are as a company a lot easier. How To Create Cohesive Offline And Online Branding Focus on Visual Elements First The first step is to ensure that…

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3 Branding Tips For Restaurants

Dec 11th, 2017

A strong brand is the critical foundation of any business. 77% of people make purchases based off brand name alone. Branding creates trust, credibility and new customers. Some brands have become so embedded into the fabric of our culture that we refer to them by their brand name and not by the actual product (Kleenex and iPad are a couple…

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Branding For The Holidays: 4 Tips

Dec 4th, 2017

Holiday branding can be a great asset to every business. Remember, however, that branding is not the same as holiday marketing; branding is about communicating who you are as a business; marketing is about promoting a particular product or service. Nevertheless, the holidays still offer a great time to communicate who you are as a business – what you stand…

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3 Event Signage Basics

Nov 27th, 2017

Any business event, whether indoor or outdoor, is enhanced by event signage like an advertising banner. Whether you are putting on a charity event, a community event, a corporate event, a product launch, a trade show or any other kind of event, signage attracts attention. Event signage can also be used as a directional guide or to thank your sponsors…

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Why Billboards Are A Smart Investment For Your Business

Nov 20th, 2017

With all of the advertising avenues that exist today, businesses are often tasked with choosing between a seemingly unlimited list of possibilities. Smaller businesses have smaller budgets, so is it imperative that they invest in advertising that is not only highly effective but also cost effective at the same time. Not all advertising methods are created equal. Advertising billboards, however,…

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