Here are some fall design trends to freshen up your look and help you and your business stay ahead of the curve. Sublimation Printing Admittedly, sublimation printing isn’t just a fall trend—it’s been a trend for a while now but is only continuing to gain even more popularity. Sublimation printing is the process of using a sublimation printer to transfer…

Pop-up shops continue to be as popular as ever among businesses both small and large. Pop-up shops, also known as flash retailing, are temporary shops that serve a variety of purposes. They can be used purely for marketing purposes, to build interest in a business’s product or services. They could be used to test products or locations. For online businesses,…

Banner stands add a personalized touch to any wedding event, from engagement parties to showers to bachelorette/bachelor parties to the wedding reception itself. They are a great decoration option for weddings as well. Here are seven ideas for how they can be incorporated into wedding events. Note, too, that all of the options below can have images added to them,…

Digital textile printing is the process of printing colorants onto various fabrics/garments and textiles. Digital textile printing is particularly trendy at the moment and is expected to grow even more, as you will find out below. Digital textile printing is revolutionizing many different parts of today’s world, from the fashion industry to marketing and advertising. A growing trend in advertising…

A branding strategy is simply how you plan to communicate your brand to your audience over the long-term. Choosing the right branding strategy is crucial to the success of your business. Below is a list of some of the most effective branding strategies for startup companies. Advertising Banners The use of advertising banners has been a standard practice for startups…

Sublimation Printing has become an increasingly popular method for printing high quality images onto various fabrics and items. It is finding such popularity partly because sublimation printing displays absolutely no resolution loss when compared to the original image. The result is an image with the perfect clarity of the source picture. This sort of high quality product holds up to…

Your logo is the visual symbol that serves to identify your business from the rest. It will be placed on your products, your auto decals, promotional items, and just about everything related to your company. At the same time, your logo is more than just a symbol. Your logo communicates much more than you likely realize. Business need to think…

For those who are in the process of launching a business and are becoming acquainted with marketing concepts, branding and positioning are two terms you will hear a lot. Both are essential to a business’ success and it is imperative that businesses prioritize them, even companies that are in their earliest stages. Branding Versus Positioning: What’s the Difference? Let’s begin…

Sublimation printing has lots of obvious benefits, perhaps most significantly the fact that dye sublimation results in photo-quality printing with no loss of resolution or image clarity. The results are always amazing and will suit the needs of even the most discerning clients. However, what is often overlooked is the environmental impact of sublimation printing. Many printing methods create additional…