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How To Create Cohesive Offline And Online Branding

Dec 18th, 2017
Cohesive Offline And Online Branding

When it comes to your brand, it is imperative that you provide a cohesive and consistent branding experience both offline and online. The reason for this is that it makes understanding who you are as a company a lot easier. How To Create Cohesive Offline And Online Branding Focus on Visual Elements First The first step is to ensure that the visual elements of your brand (i.e. your colour schemes, fonts and so on) are consistent both online and offline. From your auto decals to the copy on your website, everything needs to be consistent with who you are. After all, your website/blog is simply the online version of your brick-and-mortar store, so why should it look and feel any different? Since these are the elements of your brand that are so identifiable, it is a good place to start. Maintain Your Brand Personality Brand personality – the human characteristics…

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3 Branding Tips For Restaurants

Dec 11th, 2017

A strong brand is the critical foundation of any business. 77% of people make purchases based off brand name alone. Branding creates trust, credibility and new customers. Some brands have become so embedded into the fabric of our culture that we refer to them by their brand name and not by the actual product (Kleenex and iPad are a couple…

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Branding For The Holidays: 4 Tips

Dec 4th, 2017

Holiday branding can be a great asset to every business. Remember, however, that branding is not the same as holiday marketing; branding is about communicating who you are as a business; marketing is about promoting a particular product or service. Nevertheless, the holidays still offer a great time to communicate who you are as a business – what you stand…

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3 Event Signage Basics

Nov 27th, 2017

Any business event, whether indoor or outdoor, is enhanced by event signage like an advertising banner. Whether you are putting on a charity event, a community event, a corporate event, a product launch, a trade show or any other kind of event, signage attracts attention. Event signage can also be used as a directional guide or to thank your sponsors…

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Why Billboards Are A Smart Investment For Your Business

Nov 20th, 2017

With all of the advertising avenues that exist today, businesses are often tasked with choosing between a seemingly unlimited list of possibilities. Smaller businesses have smaller budgets, so is it imperative that they invest in advertising that is not only highly effective but also cost effective at the same time. Not all advertising methods are created equal. Advertising billboards, however,…

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Photographers: Prep Your Digital Files For Printing

Nov 13th, 2017

Printing has become somewhat of a thing of the past when it comes to photographs, but today’s photographers are encouraging their clients to print hard copies of the photos and hang them on their walls instead of storing them on a flashdrive. The printing landscape is quickly changing. As new printing mediums continue to emerge, people are becoming increasingly interested…

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Are Advertising And Marketing The Same?

Nov 6th, 2017

If you are just getting an online store or small business up and running, you have likely given some thought to advertising and marketing. Advertising and marketing can sometimes be used interchangeably; after all, they seem to have the same goal: to sell more products or services. But are they really the same? Are Advertising and Marketing the Same? The…

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4 Facts About Sublimation Printing

Oct 30th, 2017

One of the superior means of printing today is sublimation printing. Sublimation printing has also made digital texting printing possible, a trendier form of advertising that involves printing high-quality images onto various fabrics. This has made it possible for businesses to expand their branding elements into things like curtains, tablecloths and more. Sublimation printing is highly touted because it uses…

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Brainstorming Exercises to Help Brand Your Business

Oct 23rd, 2017

Creating a business that fits into a specific consumer need is a great first step in starting a new company. Working hard and managing that business so that your product or service is excellent is, of course, of the utmost important as well. However, most customers don’t know what you offer, or how good it is, until you find a…

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Tips To Incorporate Branding Into Your Retail Store

Oct 16th, 2017

For businesses looking to grow and expand, branding is arguably more important than ever before. Today’s consumers are looking more closely at a company’s values before making purchases. For example, 91% of customers are willing to purchase products from authentic brands. The following blog post will take a look at how businesses can incorporate branding into their retail store. Be…

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