Club Ink Blog

Trade show use of fabrics has grown dramatically in recent years with substantial advancements in printing capabilities and available materials turning the market away from other display types. In fact, most new digital textile equipment is used for signs and banners and not for apparel, upholstery, or bedding. This is because fabric displays offer companies significant cost savings compared to…

Print advertising comes in multiple forms. Newspapers, magazines and brochures are just of the mediums used to get your message out to the masses. But with so much print in circulation these days, how are we to measure the effectiveness of our marketing efforts? Web-based marketing is often easier to gauge because much of the data can be analyzed through…

It’s certainly no surprise that modern-day marketers have been doing everything in their power to connect with consumers on the internet. From Twitter to Vimeo and everything in between, social media has dramatically changed the marketing landscape. So where does that leave print advertising? You’d think that newspapers and magazines around the world would be out of business by now.…

It often seems our entire world is cluttered with signs. From storefronts to residential neighbourhoods, signs are everywhere — telling us where to go, what to buy and where to find our next meal. But with so much signage out there, how are business owners to compete? Unless you’re willing to spend thousands of dollars each month on a giant…

The world of signage is a fascinating one. And with today’s colourful technology, we no longer have to resort to the dull signs that are typical of older establishments. Custom signage is one of the most effective ways to draw new customers to your store, restaurant or office. And when it comes to colour, size, shape and texture — the…

Putting favourite images on clothes has become a popular trend as a way to spruce up otherwise simple articles of clothing. The industry has come a long way from simple iron on transfers. Complex images with intense colours often need dye sublimation to transfer the print. Print companies have come up with ways to create custom prints for customers with…

Signs are used to convey more than the messages written on them to the customer. In addition to relaying information about the company, signs can also suggest values and attributes about the business. Primary colours are popular, but there are other common colours that are used frequently. Many companies use the psychology behind colours to make the most out of…

Dye sublimation printing allows images to be printed on a variety of man-made textiles. What this means is that a range of durable materials are now possible to use to be turned into vibrant printed displays and bear colourful images. Those materials include synthetic textiles such as polyester, spandex, lycra or blended textiles. Through the unique dye sublimation printing method,…

Dye sublimation printing is a relatively superior – method of printing. It uses a breakthrough scientific method to produce higher quality images than other printing systems. Dye sublimation printing works by heating a special type of solid ink. This is different from other printing techniques, such as inkjet and laser printing, which spray liquid ink onto a page or surface,…