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Club Ink Blog

Tips for Creating a Memorable Business Sign

Jun 25th, 2014

The purpose of advertising it to increase public awareness of your company and signage is an important part of that but if your sign doesn’t stand out, it won’t attract enough attention to do its job. Most business signs have many characteristics in common and this can make them boring, predictable, and effectively invisible. Most signs are: Well-proportioned; Carefully balanced; Tastefully drawn; and Perfectly color-coordinated. Great signs, on the other hand, are the most interesting pieces of scenery in their vicinity and attract attention even when people are not looking for them. This is not because they follow the conventional rules but rather because they break them effectively. Here are the five biggest mistakes a company can make when designing, choosing, and displaying their business sign:  Attempting to be understated or elegant Trying to fit in or blend with surroundings Underspending Including too much information Bad placement Bad placement refers…

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What are the Benefits of Fabric Displays?

Jun 11th, 2014

Trade show use of fabrics has grown dramatically in recent years with substantial advancements in printing capabilities and available materials turning the market away from other display types. In fact, most new digital textile equipment is used for signs and banners and not for apparel, upholstery, or bedding. This is because fabric displays offer companies significant cost savings compared to…

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Measuring The Effectiveness of Your Print Advertising

May 21st, 2014

Print advertising comes in multiple forms. Newspapers, magazines and brochures are just of the mediums used to get your message out to the masses. But with so much print in circulation these days, how are we to measure the effectiveness of our marketing efforts? Web-based marketing is often easier to gauge because much of the data can be analyzed through…

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Is Print Advertising Still An Important Element in Marketing...

May 14th, 2014

It’s certainly no surprise that modern-day marketers have been doing everything in their power to connect with consumers on the internet. From Twitter to Vimeo and everything in between, social media has dramatically changed the marketing landscape. So where does that leave print advertising? You’d think that newspapers and magazines around the world would be out of business by now.…

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How To Make Sure Your Custom Sign Gets Attention

May 7th, 2014

It often seems our entire world is cluttered with signs. From storefronts to residential neighbourhoods, signs are everywhere — telling us where to go, what to buy and where to find our next meal. But with so much signage out there, how are business owners to compete? Unless you’re willing to spend thousands of dollars each month on a giant…

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How Can Custom Signage Help My Business?

May 2nd, 2014

The world of signage is a fascinating one. And with today’s colourful technology, we no longer have to resort to the dull signs that are typical of older establishments. Custom signage is one of the most effective ways to draw new customers to your store, restaurant or office. And when it comes to colour, size, shape and texture — the…

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What designs work best with dye sublimation printing on T-sh...

Apr 21st, 2014

Putting favourite images on clothes has become a popular trend as a way to spruce up otherwise simple articles of clothing. The industry has come a long way from simple iron on transfers. Complex images with intense colours often need dye sublimation to transfer the print. Print companies have come up with ways to create custom prints for customers with…

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What are the most in-demand colours for business signage?

Apr 7th, 2014

Signs are used to convey more than the messages written on them to the customer. In addition to relaying information about the company, signs can also suggest values and attributes about the business. Primary colours are popular, but there are other common colours that are used frequently. Many companies use the psychology behind colours to make the most out of…

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What Fabrics can Dye Sublimation Ink Print On?

Mar 31st, 2014

Dye sublimation printing allows images to be printed on a variety of man-made textiles. What this means is that a range of durable materials are now possible to use to be turned into vibrant printed displays and bear colourful images. Those materials include synthetic textiles such as polyester, spandex, lycra or blended textiles. Through the unique dye sublimation printing method,…

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What are the Advantages of Dye Sublimation Printing?

Mar 17th, 2014

Dye sublimation printing is a relatively superior – method of printing. It uses a breakthrough scientific method to produce higher quality images than other printing systems. Dye sublimation printing works by heating a special type of solid ink. This is different from other printing techniques, such as inkjet and laser printing, which spray liquid ink onto a page or surface,…

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