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Club Ink Blog

5 Ways to Make Your Poster Stand Out

Aug 18th, 2014

Posters are fantastic ways to showcase your message in a way that’s so appealing, it becomes a work of art. Here are some design tips to make your poster stand out from the crowd. Keep it simple The best, most memorable posters are simple with a clear message. Your audience must be able to understand what you are saying, offering, or selling. People generally aren’t interested in having to solve a visual riddle to figure out the purpose of the poster. The mood you choose, whether it be serious or funny, depends on your product or service. This relates to your branding, as well. A funny poster for a serious service can be jarring to readers. Always keep who you are trying to appeal to in mind – Audience analysis is key in the planning stage of poster design. If you can, show early mock-ups to focus groups. Do they…

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What Can Dye Sublimation Printing Do For My Business?

Aug 11th, 2014

Sublimation printing is a high-tech form of printing only available in commercial print shops. How it works “Sublimation” is the process of converting matter between solid and gaseous states without passing through liquid form. Although sublimation printing does not actually involve sublimation, because the dye does pass through a liquid stage, it dries so fast that it appears to be…

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Ideas for Custom Sign Advertising

Aug 5th, 2014

We live in a world where signage is king. Our day-to-day life is in an ocean of signs. To really make a mark on customers, a sign today needs to be bold, innovative, and memorable. It needs to pop out from the background of competing signs and grab a customer’s attention. Among the ways a sign could accomplish this are:…

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How Textile Printing is Changing in 2014

Jul 30th, 2014

Textile printing is an ancient technology, but it is constantly being improved. As long as people want colored clothing, society will develop new technologies. Recently, printing reached a new and exciting threshold. The technologies rolling into factories and print shops today may define how clothes are made for this generation. The New Trends The last decade has been rough for…

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8 Different Uses for Textile Printing

Jul 21st, 2014

Textile printing is more advanced than ever. Digital printers can now dye crisp, beautiful, and easily adapted designs right into cloth. Anything you can put on paper, you can now also put on textiles. Here are some major uses our clients have found for printed cloth items. Promotional clothing. Everyone loves a free t-shirt. It’s a perk of any job, club,…

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The (Almost) Endless List if Uses for Wall Decals

Jul 15th, 2014

Wall decals are vinyl stickers affixed to the wall for decoration or information purpose. They range from small wall borders to cut outs to complex murals covering entire walls and can feature words, pictures, and a wide variety of designs. Originally used for signage, wall decals have been co-opted for a wide variety of other uses including: Interior decoration; Window…

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Rebranding? Time to Call Club Ink!

Jul 3rd, 2014

There are many reasons for a company to decide to rebrand. Sports teams, for example, have come under heavy fire in recent years for names which are now seen as not politically correct or downright offensive. Other companies – such as Blackberry, formally Research in Motion (RIM) – decide to rebrand in order to reflect a changing direction for the…

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Tips for Creating a Memorable Business Sign

Jun 25th, 2014

The purpose of advertising it to increase public awareness of your company and signage is an important part of that but if your sign doesn’t stand out, it won’t attract enough attention to do its job. Most business signs have many characteristics in common and this can make them boring, predictable, and effectively invisible. Most signs are: Well-proportioned; Carefully balanced;…

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What are the Benefits of Fabric Displays?

Jun 11th, 2014

Trade show use of fabrics has grown dramatically in recent years with substantial advancements in printing capabilities and available materials turning the market away from other display types. In fact, most new digital textile equipment is used for signs and banners and not for apparel, upholstery, or bedding. This is because fabric displays offer companies significant cost savings compared to…

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Measuring The Effectiveness of Your Print Advertising

May 21st, 2014

Print advertising comes in multiple forms. Newspapers, magazines and brochures are just of the mediums used to get your message out to the masses. But with so much print in circulation these days, how are we to measure the effectiveness of our marketing efforts? Web-based marketing is often easier to gauge because much of the data can be analyzed through…

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