Club Ink Blog

Wall decals are vinyl stickers affixed to the wall for decoration or information purpose. They range from small wall borders to cut outs to complex murals covering entire walls and can feature words, pictures, and a wide variety of designs. Originally used for signage, wall decals have been co-opted for a wide variety of other uses including: Interior decoration; Window…

There are many reasons for a company to decide to rebrand. Sports teams, for example, have come under heavy fire in recent years for names which are now seen as not politically correct or downright offensive. Other companies – such as Blackberry, formally Research in Motion (RIM) – decide to rebrand in order to reflect a changing direction for the…

The purpose of advertising it to increase public awareness of your company and signage is an important part of that but if your sign doesn’t stand out, it won’t attract enough attention to do its job. Most business signs have many characteristics in common and this can make them boring, predictable, and effectively invisible. Most signs are: Well-proportioned; Carefully balanced;…

Trade show use of fabrics has grown dramatically in recent years with substantial advancements in printing capabilities and available materials turning the market away from other display types. In fact, most new digital textile equipment is used for signs and banners and not for apparel, upholstery, or bedding. This is because fabric displays offer companies significant cost savings compared to…

Print advertising comes in multiple forms. Newspapers, magazines and brochures are just of the mediums used to get your message out to the masses. But with so much print in circulation these days, how are we to measure the effectiveness of our marketing efforts? Web-based marketing is often easier to gauge because much of the data can be analyzed through…

It’s certainly no surprise that modern-day marketers have been doing everything in their power to connect with consumers on the internet. From Twitter to Vimeo and everything in between, social media has dramatically changed the marketing landscape. So where does that leave print advertising? You’d think that newspapers and magazines around the world would be out of business by now.…

It often seems our entire world is cluttered with signs. From storefronts to residential neighbourhoods, signs are everywhere — telling us where to go, what to buy and where to find our next meal. But with so much signage out there, how are business owners to compete? Unless you’re willing to spend thousands of dollars each month on a giant…

The world of signage is a fascinating one. And with today’s colourful technology, we no longer have to resort to the dull signs that are typical of older establishments. Custom signage is one of the most effective ways to draw new customers to your store, restaurant or office. And when it comes to colour, size, shape and texture — the…

Putting favourite images on clothes has become a popular trend as a way to spruce up otherwise simple articles of clothing. The industry has come a long way from simple iron on transfers. Complex images with intense colours often need dye sublimation to transfer the print. Print companies have come up with ways to create custom prints for customers with…