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Club Ink Blog

8 Different Uses for Textile Printing

Jul 21st, 2014

Textile printing is more advanced than ever. Digital printers can now dye crisp, beautiful, and easily adapted designs right into cloth. Anything you can put on paper, you can now also put on textiles. Here are some major uses our clients have found for printed cloth items. Promotional clothing. Everyone loves a free t-shirt. It’s a perk of any job, club, team, or school. It is also a great way to advertise. Free t-shirts combine the best parts of signage and the best parts of brand ambassadorship. Like signage, they increase brand name recognition. Even better, they turn any wearers into brand ambassadors. A printed t-shirt or hat starts a lot of conversations about work history, product preference, etc. These conversations provide a ton of marketing, and all for the low cost of a printing. Banners. Cloth lasts much longer than paper. If you want a long-lasting sign that will survive…

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The (Almost) Endless List if Uses for Wall Decals

Jul 15th, 2014

Wall decals are vinyl stickers affixed to the wall for decoration or information purpose. They range from small wall borders to cut outs to complex murals covering entire walls and can feature words, pictures, and a wide variety of designs. Originally used for signage, wall decals have been co-opted for a wide variety of other uses including: Interior decoration; Window…

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Rebranding? Time to Call Club Ink!

Jul 3rd, 2014

There are many reasons for a company to decide to rebrand. Sports teams, for example, have come under heavy fire in recent years for names which are now seen as not politically correct or downright offensive. Other companies – such as Blackberry, formally Research in Motion (RIM) – decide to rebrand in order to reflect a changing direction for the…

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Tips for Creating a Memorable Business Sign

Jun 25th, 2014

The purpose of advertising it to increase public awareness of your company and signage is an important part of that but if your sign doesn’t stand out, it won’t attract enough attention to do its job. Most business signs have many characteristics in common and this can make them boring, predictable, and effectively invisible. Most signs are: Well-proportioned; Carefully balanced;…

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What are the Benefits of Fabric Displays?

Jun 11th, 2014

Trade show use of fabrics has grown dramatically in recent years with substantial advancements in printing capabilities and available materials turning the market away from other display types. In fact, most new digital textile equipment is used for signs and banners and not for apparel, upholstery, or bedding. This is because fabric displays offer companies significant cost savings compared to…

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Measuring The Effectiveness of Your Print Advertising

May 21st, 2014

Print advertising comes in multiple forms. Newspapers, magazines and brochures are just of the mediums used to get your message out to the masses. But with so much print in circulation these days, how are we to measure the effectiveness of our marketing efforts? Web-based marketing is often easier to gauge because much of the data can be analyzed through…

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Is Print Advertising Still An Important Element in Marketing...

May 14th, 2014

It’s certainly no surprise that modern-day marketers have been doing everything in their power to connect with consumers on the internet. From Twitter to Vimeo and everything in between, social media has dramatically changed the marketing landscape. So where does that leave print advertising? You’d think that newspapers and magazines around the world would be out of business by now.…

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How To Make Sure Your Custom Sign Gets Attention

May 7th, 2014

It often seems our entire world is cluttered with signs. From storefronts to residential neighbourhoods, signs are everywhere — telling us where to go, what to buy and where to find our next meal. But with so much signage out there, how are business owners to compete? Unless you’re willing to spend thousands of dollars each month on a giant…

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How Can Custom Signage Help My Business?

May 2nd, 2014

The world of signage is a fascinating one. And with today’s colourful technology, we no longer have to resort to the dull signs that are typical of older establishments. Custom signage is one of the most effective ways to draw new customers to your store, restaurant or office. And when it comes to colour, size, shape and texture — the…

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What designs work best with dye sublimation printing on T-sh...

Apr 21st, 2014

Putting favourite images on clothes has become a popular trend as a way to spruce up otherwise simple articles of clothing. The industry has come a long way from simple iron on transfers. Complex images with intense colours often need dye sublimation to transfer the print. Print companies have come up with ways to create custom prints for customers with…

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