Club Ink Blog

Developing a brand identity is a key part of any successful business. Your brand is the name and symbol which identifies your product in a competitive market. As such, you want your unique and recognizable brand to be immediately associated with your product or service by anyone who sees it. But where will you showcase your brand? In addition to…

Posters are fantastic ways to showcase your message in a way that’s so appealing, it becomes a work of art. Here are some design tips to make your poster stand out from the crowd. Keep it simple The best, most memorable posters are simple with a clear message. Your audience must be able to understand what you are saying, offering,…

Sublimation printing is a high-tech form of printing only available in commercial print shops. How it works “Sublimation” is the process of converting matter between solid and gaseous states without passing through liquid form. Although sublimation printing does not actually involve sublimation, because the dye does pass through a liquid stage, it dries so fast that it appears to be…

We live in a world where signage is king. Our day-to-day life is in an ocean of signs. To really make a mark on customers, a sign today needs to be bold, innovative, and memorable. It needs to pop out from the background of competing signs and grab a customer’s attention. Among the ways a sign could accomplish this are:…

Textile printing is an ancient technology, but it is constantly being improved. As long as people want colored clothing, society will develop new technologies. Recently, printing reached a new and exciting threshold. The technologies rolling into factories and print shops today may define how clothes are made for this generation. The New Trends The last decade has been rough for…

Textile printing is more advanced than ever. Digital printers can now dye crisp, beautiful, and easily adapted designs right into cloth. Anything you can put on paper, you can now also put on textiles. Here are some major uses our clients have found for printed cloth items. Promotional clothing. Everyone loves a free t-shirt. It’s a perk of any job, club,…

Wall decals are vinyl stickers affixed to the wall for decoration or information purpose. They range from small wall borders to cut outs to complex murals covering entire walls and can feature words, pictures, and a wide variety of designs. Originally used for signage, wall decals have been co-opted for a wide variety of other uses including: Interior decoration; Window…

There are many reasons for a company to decide to rebrand. Sports teams, for example, have come under heavy fire in recent years for names which are now seen as not politically correct or downright offensive. Other companies – such as Blackberry, formally Research in Motion (RIM) – decide to rebrand in order to reflect a changing direction for the…

The purpose of advertising it to increase public awareness of your company and signage is an important part of that but if your sign doesn’t stand out, it won’t attract enough attention to do its job. Most business signs have many characteristics in common and this can make them boring, predictable, and effectively invisible. Most signs are: Well-proportioned; Carefully balanced;…