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How Digital Editors Are Bringing Their Print Magazines Into The Modern Age

Mar 5th, 2018

As we become increasingly become a more digital world, traditional print magazines have had to adapt. That’s why editors are embracing the online medium in order to generate clicks and build their audience. But just how are digital editors doing it? How Digital Editors Are Bringing Their Print Magazines Into The Modern Age Making a Story Look Different While Still Maintaining Brand Identity What you may not realize is that digital editors have to tell two different stories: a print version and a digital one. Ultimately, these are different mediums and therefore their stories have to be told differently. That means that editors have to consider how to make a story look and feel different while reading it on a digital screen. At the same time, editors also have to maintain brand identity. Ultimately, a consistent brand identity is a factor that all businesses have to prioritize above all else.…

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Hottest Trends In Rec Sports Team Uniforms

Feb 26th, 2018

Recreational sports team uniforms often draw inspiration from mainstream sports and fabric printing services are taking note. That means a shift toward an authentic look using traditional colours, while incorporating a modern twist. With that in mind, here are the hottest trends in rec sports team uniforms at the moment. The Authentic and Traditional Are In It was not always…

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Why Your Event Needs A Step And Repeat Backdrop

Feb 19th, 2018

Step and repeat banner stands and backdrops are the promotional pieces that you may see at various media events like red carpets, where attendees are posing in front of a banner with various logos printed on the posters. In other words, step and repeat backdrops are basically logo walls. As you will see, events with step and repeat backdrops are…

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3 Reasons Why Branded T-Shirts Are The Perfect Swag

Feb 12th, 2018

Swag is a staple at trade shows and other events and there is a good reason for that: swag sells. In fact, according to the PPAI, swag is basically like the gift that keeps on giving. In fact, the PPAI found that swag generates at least 52 impressions over the course of the year, and that’s only if the person…

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Reasons To Brand A Company Vehicle

Feb 5th, 2018

While there are a number of ways to advertise your business and generate leads, branding a company vehicle via auto decals is very effective, while also being highly economical. With this in mind, here are three reasons why you should consider sprucing up your company vehicle. Boosts Brand Awareness Businesses must take every opportunity they can to boost their brand…

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How To Make Your Booth Stand Out At Events

Jan 24th, 2018

Events can serve as great way to create brand awareness and make connections in the industry. But, in order to do that, you have to stand out from the crowd. Here is how to do that. The Basics: Make Your Booth Visually Unique If you want to stand out an event, your booth has to be visually different from those…

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5 Tips For A Successful Direct Mail Campaign

Jan 16th, 2018

There is no question that direct mail campaigns can be successful. The key is to implement them in such a way that you stand out from junk mail, the flyers and so on. Here are 5 tips. Be Strategic: Target the Right Customers Many businesses make the mistake of sending out direct mail to any customer within a specific postal…

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Tips On Weather Protection For Outdoor Signage

Jan 10th, 2018

Advertising banners and billboards can radically increase the visibility of your business. But, if your banners and billboards aren’t adequately protected, your outdoor signage can be damaged by the elements. The sun, for example, can fade your advertising billboards. This can decrease your outdoor signage visibility and the overall effect of your outdoor signage as well. There’s also the cost…

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Thinking Of A New Look For 2018? 4 Tips For A Brand Refresh

Jan 2nd, 2018

Brand refreshes keep your business relevant. The best companies out there do them. Perhaps you are noticing that your brand is becoming indistinguishable from others in your market or maybe your graphic elements look stale or outdated. These are all great reasons to consider a brand refresh. With that in mind, here are four tips. Freshen Up Your Brand’s Strongest…

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What’s Driving The Digital Textile Printing Boom?

Dec 26th, 2017

We’ve talked a lot about the digital textile printing – the process of printing colorants onto fabrics and garments. It’s a growing trend in advertising and marketing, but also in other spaces as well, like the fashion industry. Within the advertising and marketing space, digital textile printing is all about printing branded elements onto signs, banners and even table cloths…

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