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Why Your Event Needs A Step And Repeat Backdrop

Feb 19th, 2018

Step and repeat banner stands and backdrops are the promotional pieces that you may see at various media events like red carpets, where attendees are posing in front of a banner with various logos printed on the posters. In other words, step and repeat backdrops are basically logo walls. As you will see, events with step and repeat backdrops are buzzworthy, they boost brand awareness on a high-quality level and they increase the prestige of any event. Here is a more in-depth look at why your event needs a step and repeat backdrop. They Look Great! Not every event has a step and repeat backdrop. When they are at events, they do command attention. Attendees are naturally inclined to take pictures of themselves in front of the banner stands and potentially post them on social media. Boost Brand Awareness Ten Fold First and foremost, step and repeat backdrops boost brand…

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3 Reasons Why Branded T-Shirts Are The Perfect Swag

Feb 12th, 2018

Swag is a staple at trade shows and other events and there is a good reason for that: swag sells. In fact, according to the PPAI, swag is basically like the gift that keeps on giving. In fact, the PPAI found that swag generates at least 52 impressions over the course of the year, and that’s only if the person…

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Reasons To Brand A Company Vehicle

Feb 5th, 2018

While there are a number of ways to advertise your business and generate leads, branding a company vehicle via auto decals is very effective, while also being highly economical. With this in mind, here are three reasons why you should consider sprucing up your company vehicle. Boosts Brand Awareness Businesses must take every opportunity they can to boost their brand…

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How To Make Your Booth Stand Out At Events

Jan 24th, 2018

Events can serve as great way to create brand awareness and make connections in the industry. But, in order to do that, you have to stand out from the crowd. Here is how to do that. The Basics: Make Your Booth Visually Unique If you want to stand out an event, your booth has to be visually different from those…

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5 Tips For A Successful Direct Mail Campaign

Jan 16th, 2018

There is no question that direct mail campaigns can be successful. The key is to implement them in such a way that you stand out from junk mail, the flyers and so on. Here are 5 tips. Be Strategic: Target the Right Customers Many businesses make the mistake of sending out direct mail to any customer within a specific postal…

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Tips On Weather Protection For Outdoor Signage

Jan 10th, 2018

Advertising banners and billboards can radically increase the visibility of your business. But, if your banners and billboards aren’t adequately protected, your outdoor signage can be damaged by the elements. The sun, for example, can fade your advertising billboards. This can decrease your outdoor signage visibility and the overall effect of your outdoor signage as well. There’s also the cost…

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Thinking Of A New Look For 2018? 4 Tips For A Brand Refresh

Jan 2nd, 2018

Brand refreshes keep your business relevant. The best companies out there do them. Perhaps you are noticing that your brand is becoming indistinguishable from others in your market or maybe your graphic elements look stale or outdated. These are all great reasons to consider a brand refresh. With that in mind, here are four tips. Freshen Up Your Brand’s Strongest…

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What’s Driving The Digital Textile Printing Boom?

Dec 26th, 2017

We’ve talked a lot about the digital textile printing – the process of printing colorants onto fabrics and garments. It’s a growing trend in advertising and marketing, but also in other spaces as well, like the fashion industry. Within the advertising and marketing space, digital textile printing is all about printing branded elements onto signs, banners and even table cloths…

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How To Create Cohesive Offline And Online Branding

Dec 18th, 2017

When it comes to your brand, it is imperative that you provide a cohesive and consistent branding experience both offline and online. The reason for this is that it makes understanding who you are as a company a lot easier. How To Create Cohesive Offline And Online Branding Focus on Visual Elements First The first step is to ensure that…

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3 Branding Tips For Restaurants

Dec 11th, 2017

A strong brand is the critical foundation of any business. 77% of people make purchases based off brand name alone. Branding creates trust, credibility and new customers. Some brands have become so embedded into the fabric of our culture that we refer to them by their brand name and not by the actual product (Kleenex and iPad are a couple…

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