One of the most important aspects of capturing the attention of trade show and convention attendees is standing out from those around you. Of course everybody else is also trying to stand out, so you may need to put some special effort into your planning if you really want to wow the crowds. You can start by making your booth…

Creative advertisements can make a huge impression on potential customers, and are an essential aspect of any successful marketing campaign. In order to see real success in a competitive market, it’s necessary to stand out from the crowd by going the extra mile to capture the attention of potential customers. The best ideas are funny, very shareable, and unique. They…

Dye-sublimation printing is a unique coloration process that is used to print on synthetic fabrics like polyester. It is often used to create personalized clothing, table covers, banners, sportswear, flags, curtains, and more. Dye-sublimation printing is completed using a large format inkjet printer with a special type of ink that consists of pigment and a solvent (water for instance). This…

Promotional items given away at marketing events can be a great way to increase your brand awareness and your customer base. But promotional items only actually promote your company or service if your clients will actually use them instead of discarding them immediately after the event. Producing useful promotional items is the key to continuing your successful branding. Promotional items…

Printing on textiles can give your designs that extra “wow” factor. Printing with the dye sublimation method means your designs are crisp and durable; perfect for eye-catching advertising or unique home décor. Printing your own fabric design on curtains, for instance, is a wonderful way to showcase your decorating flair, and printing photos on canvas adds dramatic interest to any…

Developing a brand identity is a key part of any successful business. Your brand is the name and symbol which identifies your product in a competitive market. As such, you want your unique and recognizable brand to be immediately associated with your product or service by anyone who sees it. But where will you showcase your brand? In addition to…

Posters are fantastic ways to showcase your message in a way that’s so appealing, it becomes a work of art. Here are some design tips to make your poster stand out from the crowd. Keep it simple The best, most memorable posters are simple with a clear message. Your audience must be able to understand what you are saying, offering,…

Sublimation printing is a high-tech form of printing only available in commercial print shops. How it works “Sublimation” is the process of converting matter between solid and gaseous states without passing through liquid form. Although sublimation printing does not actually involve sublimation, because the dye does pass through a liquid stage, it dries so fast that it appears to be…

We live in a world where signage is king. Our day-to-day life is in an ocean of signs. To really make a mark on customers, a sign today needs to be bold, innovative, and memorable. It needs to pop out from the background of competing signs and grab a customer’s attention. Among the ways a sign could accomplish this are:…