Print advertising is a powerful medium that many businesses fail to get right. Assuming that a print ad is easy to create and will work is one of the biggest mistakes you can make in marketing your business. Knowing the fundamentals of creating a great print ad ensures that your brand’s message is heard. More importantly, a powerful print ad gets your…

Creating a workspace that inspires and motivates your team may not seem easy. It’s often difficult to balance the priorities of your business objectives with giving your employees what they need to perform well and enjoy their work. However, workplaces are now evolving. They’re beginning to understand the need for ways to foster creativity, teamwork, and inspiration. Investing in the…

Motivational posters can be found in all types of professional and personal settings. Having motivational posters in your office reminds you of the reasons why you’re doing what you do. The words expressed by a powerful motivational poster can offer insight and foster creativity when you feel stuck. They can help you stay positive when you face the challenges of…

Signage is an essential element of any effective retail space because it tells your customers two important things: What they are looking at; and Why they should care. Without intelligible signage, customers may miss out on good deals and you may miss out on their business! How does one create a functional and attractive retail sign? By considering the three…

Creating corporate gifts can be a great way to win over potential customers and boost your brand’s popularity, but only if the gift is worthwhile. As much as a great gift can do for your company name, a shoddy gift can damage your reputation. Creating a useful and memorable gift item that won’t end up in the trash bin at…

For many years, textile printing has been done almost exclusively in Asia and the market has been dominated by rotary screen and flat bet printing methods. While digital printing currently has only a 2% market share, interested in the printing method is growing and it is poised to take over the industry in the next few years. This is because…

When you and your mates are heading out for one last night on the town before your big day, you want to make sure that it will be a night to remember! These fun keepsakes will not only help get the party going but also serve as a great reminder of all the fun you’re sure you had, if only…

Textile printing is the process used to apply colour to fabric creating patterns and designs. When it’s done properly, the colour bonds with the fabric’s fibres, making it resistant to washing. Textile printing offers designers a vibrant and fun way to display patterns on their garments to make them uniquely their own. Popular fashion houses from Versace to YSL to…

No matter the size of your business, it’s important to get your name out there. In order to attract clientele, there are certain measures a small business can take to spread the word about their services and – drum roll please – make a profit! In order to advertise your small business there are two very important factors that you…