In 1906, the Eagle Printing Ink Company incorporated the four-colour wet process inks for the first time. These four colours were cyan, magenta, yellow, and black (also known as key), hence the name CMYK. It was discovered that these four colours can be combined to produce an almost unlimited number of richer, darker tones. Where the aforementioned colour wheel uses…

While marketing agencies are always trying to come up with campaigns that resonate with the target audience and result in a positive response, sometimes they really pull out all the stops and achieve something that borders on magical. Whether you’re looking for some inspiration to write ads or you’re just interested in seeing great print ads, we’re taking a look…

When it comes to using signage boards to promote your business, the truth of the matter is that there are lots of different options for you to choose from. Your signage boards actually represent a form of communication between you and your customers and potential customers. With the right sort of signage boards you can boost your visibility, build your…

If you run a business, you no doubt understand the importance of advertising your products and services to build up your client list, increase your brand recognition and ramp up your sales. There are many options when it comes to marketing, and they can be divided generally between online advertising and offline advertising. While both can provide you with a…

You can use bumper stickers to communicate a company’s message, to have your brand stand out, or to simply get your name out there, but the impact won’t last long if you don’t take certain measures. If you’re investing in bumper stickers to help spread the word about your brand, the last thing you want is for them to get…

The impression a good logo can make will last…well, forever, if it’s powerful enough. It can linger in the customer’s mind long after they’ve seen it, guaranteeing they’ll remember both what your company is named and what your brand image looks like. Excluding the massive companies like Coca-Cola or McDonald’s whose logos everybody knows, which companies have the most attention-grabbing,…

Not many people know just how easy it is to transfer designs onto a garment, but you might very well wear clothes every day that were made with digital textile printing chosen by the designer specifically for its convenience in translating a design from an idea into reality. In this article, we’re taking a look at 6 designers who have…

Textiles are vibrant and fun — Two things that all children love! Bright colours and simple shapes make for designs that look great on children’s notebooks, wallpaper, clothing or virtually fabric item. Here are some of the most attractive, kid-friendly textile ideas to add to your child’s bedroom, wardrobe, or play center: Alphabets What could be better than bright, eye-catching…

Banners are an impactful, and often inexpensive, way to promote your business. All you need is a snappy summary of your services, your contact details, and an attractive design. Yet it’s amazing how wrong it can go if you’re not paying attention or not checking your work. To ensure your banner is making a positive impression, not an embarrassing one,…