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Club Ink Blog

How Your Digital And Print Media Can Work Together

May 9th, 2016

Gone are the days when digital and print media were two separate camps. The most competitive companies combine both strategies, and together they can create a reach that is far greater than either one by itself. But how do you do it? Here are some key ways in which digital and print media can be combined. Mention your website/social media in print If your main point of contact with some customers is through print media, you can still make them aware of your online presence. Mention your company’s website or social media in the print material. In addition, make a call to action and ask the customers to “like” your content. Personalise your service Your print campaign is what captures the market you want. Once you have successfully transitioned them onto your online platform, you can tailor your product or service based on the information you gather about them online.…

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The History Of The CMYK Colour Model

May 2nd, 2016

In 1906, the Eagle Printing Ink Company incorporated the four-colour wet process inks for the first time. These four colours were cyan, magenta, yellow, and black (also known as key), hence the name CMYK. It was discovered that these four colours can be combined to produce an almost unlimited number of richer, darker tones. Where the aforementioned colour wheel uses…

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4 Examples Of Brilliant Print Ads

Apr 25th, 2016

While marketing agencies are always trying to come up with campaigns that resonate with the target audience and result in a positive response, sometimes they really pull out all the stops and achieve something that borders on magical. Whether you’re looking for some inspiration to write ads or you’re just interested in seeing great print ads, we’re taking a look…

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How To Choose The Best Types Of Signage Boards For Your Busi...

Apr 18th, 2016

When it comes to using signage boards to promote your business, the truth of the matter is that there are lots of different options for you to choose from. Your signage boards actually represent a form of communication between you and your customers and potential customers. With the right sort of signage boards you can boost your visibility, build your…

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Online VS. Offline Advertising

Apr 11th, 2016

If you run a business, you no doubt understand the importance of advertising your products and services to build up your client list, increase your brand recognition and ramp up your sales. There are many options when it comes to marketing, and they can be divided generally between online advertising and offline advertising. While both can provide you with a…

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4 Tips For Protecting Your Bumper Sticker Advertisements

Apr 4th, 2016

You can use bumper stickers to communicate a company’s message, to have your brand stand out, or to simply get your name out there, but the impact won’t last long if you don’t take certain measures. If you’re investing in bumper stickers to help spread the word about your brand, the last thing you want is for them to get…

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6 Creative Logos From Small Companies

Mar 30th, 2016

The impression a good logo can make will last…well, forever, if it’s powerful enough. It can linger in the customer’s mind long after they’ve seen it, guaranteeing they’ll remember both what your company is named and what your brand image looks like. Excluding the massive companies like Coca-Cola or McDonald’s whose logos everybody knows, which companies have the most attention-grabbing,…

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6 Designers Who Use Textile Printing

Mar 16th, 2016

Not many people know just how easy it is to transfer designs onto a garment, but you might very well wear clothes every day that were made with digital textile printing chosen by the designer specifically for its convenience in translating a design from an idea into reality. In this article, we’re taking a look at 6 designers who have…

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Textile Designs For Kids

Mar 8th, 2016

Textiles are vibrant and fun — Two things that all children love! Bright colours and simple shapes make for designs that look great on children’s notebooks, wallpaper, clothing or virtually fabric item. Here are some of the most attractive, kid-friendly textile ideas to add to your child’s bedroom, wardrobe, or play center: Alphabets What could be better than bright, eye-catching…

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Common Banner Design Mistakes To Avoid

Mar 1st, 2016

Banners are an impactful, and often inexpensive, way to promote your business. All you need is a snappy summary of your services, your contact details, and an attractive design. Yet it’s amazing how wrong it can go if you’re not paying attention or not checking your work. To ensure your banner is making a positive impression, not an embarrassing one,…

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