Club Ink Blog

Holography is a technique used to record light patterns that are then reproduced as three-dimensional images called holograms. The hologram was invented by Dennis Gabor, a Hungarian physicist, in 1947, but the new technology available today provides some amazing merits to both everyday consumers and businesses alike, especially advertisers. How the technology works 3D holographic is a projection technology that…

Textile printing, or the art and science of impressing colorful designs or patterns on fabrics is one of the largest printing markets in the world. This industry has been around for centuries, beginning around the 4th or 5th century B.C but the techniques used have changed considerably over the years. Digital fabric printing has been used many times in the…

Minimalism is a design term that has become part of the popular vernacular over the past few years as a way to describe something that has stripped away all unnecessary elements, leaving only the essence of an image, work, or even living space. The goal of minimalism is to give something the appearance of simplicity, which in actuality, has received…

Advertising is the time-honoured way in which human beings have gone about informing other human beings that they have a product or service to sell and why it brings value. Some advertising campaigns are highly memorable and live on in popular culture as stand-alone statements or pieces of entertainment that transcend the product or service they are trying to sell.…

Duotone is simply the use of two colours and it is one of the major emerging image trends in web design. The effect uses a pair of colours to create an image that is colourful, vibrant and unique. With thousands of different formatting styles and combinations possible, you can create something original and eye-catching by simply playing around with the…

Whenever you are advertising your business, whether you are at an exhibition, a conference, or anywhere in public, your banner is going to be immediately visible, or invisible, depending on how you go about designing it, to passersby. Below are 5 tips for choosing the right banner design to attract attention and business. The type of banner you use should…

These trends have been around for a while now, but they are slowly gaining momentum and many experts believe that these trends will take off this year. Even if you are not into trends, it can still be a useful guide for where your ideas and creativity should be focused. In the financial industry there is a saying: “The trend…

Gone are the days when digital and print media were two separate camps. The most competitive companies combine both strategies, and together they can create a reach that is far greater than either one by itself. But how do you do it? Here are some key ways in which digital and print media can be combined. Mention your website/social media…

In 1906, the Eagle Printing Ink Company incorporated the four-colour wet process inks for the first time. These four colours were cyan, magenta, yellow, and black (also known as key), hence the name CMYK. It was discovered that these four colours can be combined to produce an almost unlimited number of richer, darker tones. Where the aforementioned colour wheel uses…