Every company worth its salt should have a logo. A logo serves as a graphic representation of the company name and business, and is designed for consumer recognition which drives sales. It’s a calling card, if you will, that can be left in any medium to remind consumers of your business, and can be placed anywhere: from greeting visitors to…

Although digital marketing is de rigueur in today’s business world, the power of your advertising will double down when used in conjunction with other media. So, yes, you definitely should set up and develop a search-engine-friendly website for your business (hello SEO!), post your profile/page on the many social media platforms (LinkedIn, Facebook, Google Plus, Twitter), get yourself listed in…

Although digital promotion for events can be less expensive, so many marketers have swarmed this channel in recent years that having your message stand out in the crowd and be noticed is tough. Instead of trying to get seen through the massive amounts of online noise, consider some of the tried-and-true traditional ways of promoting an event – they are…

As a pedestrian and driver, you have probably had first-hand knowledge of the efficacy of banner advertising. Banner advertising works! This marketing channel is especially effective for promotion within a specific geographic area since you can place your banner exactly where it will attract your target audience. Banners are used for promoting anything, from events to special sales to companies’…

If you’re looking for the perfect quotes to communicate love for family, to highlight thankfulness for life, or to encourage plans for success, there are wall decal quotes that will accomplish just that. Source: etsy.com Wall decal quotes can be affixed to your wall permanently or via a stick-on option that includes an adhesive side — so that you can easily remove it…

If you want to encourage students to have a healthy pride in their school, one option sure to peak their interest involves wall murals. By using murals for school walls, you can capture students’ imagination whether through showcasing the wonders of nature or through teaching them about the world in which they live. Of course, you can make the project even more meaningful for students by…

When it comes to allocating marketing dollars to promote your business properly and cost-effectively, vinyl banners will give you maximum bang for the buck. Getting the word out about your products or services is critical if you want to reach your business objectives and out-hustle the competition. While you can embark on costly promotion programs that may be more sizzle than steak,…

Your prospective customers are being bombarded with ads just about everywhere they go, so you have to be intentional, strategic, and unique if you want to effectively connect with them. There are, of course, lots of ways to promote your events, but some strategies will work better than will others, and knowing what game plan to use will depend on your audience…

As the world becomes more digitized, the use of print is often overlooked by many businesses. This could have negative effects on the effectiveness of their marketing campaigns and the relationship-building that’s essential in today’s business world. If you’re hosting an event, you’ll be more successful using custom printing as a fundamental part of your outreach and event activities. Successful businesses realize…