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Club Ink Blog

How To Stand Out At Your Trade Show This Year

Jan 13th, 2017

Trade shows are usually packed with potential buyers and PR opportunities, and are one of the best ways for businesses to promote their brands, products, or services. In fact, experts argue that trade shows are one of the most profitable B2B (business-to-business) media strategies. As such, trade shows are an invaluable marketing strategy that every business should capitalize on. But booth space comes at a premium. Here are a few ideas to stand out at the next trade show and maximize the ROI of your time and money: Start Before the Event Date Find creative ways to promote your brand in the weeks leading up to the trade show. You can prepare handouts such as t-shirts, key holders, pens, etc., to dish out during the event; exercise the event’s hashtag; and compile image-rich social media updates to popularize your brand or business before other participants start to do the same.…

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5 Ways To Customise Your Canvas Prints

Jan 6th, 2017

Decorating your walls with a canvas print of your favourite pictures is a great way to add style and panache to your home or office. With access to a range of frames and a plethora of photo-editing tools, you can easily create unique canvas prints that allow you to relive some of the most special moments of your life. Here…

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Tips For Your Brand’s Logo Design

Dec 28th, 2016

There’s more to creating your brand’s visual identity than just joining your company initials and placing them in a circle or some other shape. Your company logo is the first point of interaction between your business and the audience; it must be striking enough to create a good first impression. Your logo is the centrepiece of your brand’s image, and…

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5 Tips For Promoting Your Business Event

Dec 21st, 2016

When promoting a business event, your primary goal is to draw as large a crowd of potential customers as possible. Planning a successful event takes time and effort. Besides choosing a good venue, you must pick an appropriate time for your audience, and communicate to them how attending the event will benefit them. The best approach for promoting a business…

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Budget-Friendly Tips For Print Business Promotion

Dec 14th, 2016

When it comes to promoting your business on a tight budget, many marketers choose to focus on a few digital marketing strategies, like publishing great content, recycling content, and using social media. While these strategies can work for a specific target market, you are likely to yield better results by combining affordable online and offline marketing strategies. Below are some…

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3 Ways To Combine Your Print And Digital Marketing

Dec 7th, 2016

With the advent of digital marketing, some marketers assumed that print marketing would gradually wither and eventually disappear. But this is an unlikely scenario considering that print marketing offers some unique advantages that cannot be obtained with digital marketing, such as environmental targeting, personalization, and tactical interpretation, among others. In fact, skilled marketers have learned to leverage the advantages of…

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Wildposting 101: How To Create A Poster That Stands Out

Nov 28th, 2016

One of the most appealing elements of a wild posting campaign is the potential to reach a target audience in an unexpected way. This advertising technique is also affordable and allows for designers to be flexible in how they craft their poster. But without the most effective wild posting design, companies cannot extract the maximum value from their campaign. So…

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How Promotional Items Build Your Brand

Nov 21st, 2016

With countless similar products and services on the market, marketers have to go the extra mile to make their brand stand out from the crowd, convince consumers and prospects that what they offer is superior, and gain customer trust and loyalty. You can achieve this by using promotional items. Promotional products have been used successfully for many years to increase…

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How To Advertise Using Floor Graphics

Nov 14th, 2016

The floor is a rather unusual place to place ads. But owing to the vastness of the real estate, advertisers can create large and colourful floor graphics with good recall and superior level of acceptance since they do not interfere with customer purchase. Floor graphics and ads are being used for marketing purposes, and give the retailer an opportunity to…

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5 Tips For Creating A Wall Mural

Nov 7th, 2016

When it comes to creating wall murals in your home, there are so many possibilities that you don’t need to be a skilled artist to come up with an amazing mural. Your wall mural project can be small, large, indoor, or outdoor, which all require a different set of tools, paints, and techniques to ensure longevity of the artwork. Here…

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