Club Ink Blog

When it comes to promoting your business on a tight budget, many marketers choose to focus on a few digital marketing strategies, like publishing great content, recycling content, and using social media. While these strategies can work for a specific target market, you are likely to yield better results by combining affordable online and offline marketing strategies. Below are some…

With the advent of digital marketing, some marketers assumed that print marketing would gradually wither and eventually disappear. But this is an unlikely scenario considering that print marketing offers some unique advantages that cannot be obtained with digital marketing, such as environmental targeting, personalization, and tactical interpretation, among others. In fact, skilled marketers have learned to leverage the advantages of…

One of the most appealing elements of a wild posting campaign is the potential to reach a target audience in an unexpected way. This advertising technique is also affordable and allows for designers to be flexible in how they craft their poster. But without the most effective wild posting design, companies cannot extract the maximum value from their campaign. So…

With countless similar products and services on the market, marketers have to go the extra mile to make their brand stand out from the crowd, convince consumers and prospects that what they offer is superior, and gain customer trust and loyalty. You can achieve this by using promotional items. Promotional products have been used successfully for many years to increase…

The floor is a rather unusual place to place ads. But owing to the vastness of the real estate, advertisers can create large and colourful floor graphics with good recall and superior level of acceptance since they do not interfere with customer purchase. Floor graphics and ads are being used for marketing purposes, and give the retailer an opportunity to…

When it comes to creating wall murals in your home, there are so many possibilities that you don’t need to be a skilled artist to come up with an amazing mural. Your wall mural project can be small, large, indoor, or outdoor, which all require a different set of tools, paints, and techniques to ensure longevity of the artwork. Here…

Posters are creative, intriguing, bold and capable of provoking many different emotions, depending on your what it is you’re promoting (the product, service or event) and your target audience. Small to mid-size businesses with aggressive goals but limited resources can easily create buzz for their next event by using posters. But to make your display a showstopper, you need to…

You don’t have to centre your bachelorette party around a bar. Instead, there are lots of fun themes and activities that a bride-to-be can choose from based on her personality to make her final days as a single lady unforgettable. Here are some ideas for an exciting bachelorette party: Luxe weekend escape For a nature-loving, adventurous bride-to-be, you could get…

A strong logo is one of an organization’s greatest assets. Today, you can find just about every imaginable monogram and icon, as well as all forms of logos. Yet, designers are tasked with taking commonplace images, geometric shapes, and letterforms and transforming them into a unique and meaningful form. Fortunately, this is also a unique time with a breadth of…