Call Now : 416.694.1996


Open

Club Ink Blog

The History Of The CMYK Colour Model

May 2nd, 2016

In 1906, the Eagle Printing Ink Company incorporated the four-colour wet process inks for the first time. These four colours were cyan, magenta, yellow, and black (also known as key), hence the name CMYK. It was discovered that these four colours can be combined to produce an almost unlimited number of richer, darker tones. Where the aforementioned colour wheel uses an additive colour model, CMYK is considered a subtractive model. The additive theory reflects how light interacts, whereas the subtractive color model reflects how pigments mix to form new colours. CMYK standardizes the printing industry In 1956, Pantone Inc. consulted a chemist to reduce the complexity of their printing process. The ink supply was reduced to a simpler system, using a smaller number of inks to produce a boundless range of colours. Their greatest contribution to the industry was to introduce the Pantone Colour Matching System. Ink manufacturers around the…

Read More

Posted by
0 Comments

4 Examples Of Brilliant Print Ads

Apr 25th, 2016

While marketing agencies are always trying to come up with campaigns that resonate with the target audience and result in a positive response, sometimes they really pull out all the stops and achieve something that borders on magical. Whether you’re looking for some inspiration to write ads or you’re just interested in seeing great print ads, we’re taking a look…

Read More

How To Choose The Best Types Of Signage Boards For Your Busi...

Apr 18th, 2016

When it comes to using signage boards to promote your business, the truth of the matter is that there are lots of different options for you to choose from. Your signage boards actually represent a form of communication between you and your customers and potential customers. With the right sort of signage boards you can boost your visibility, build your…

Read More

Online VS. Offline Advertising

Apr 11th, 2016

If you run a business, you no doubt understand the importance of advertising your products and services to build up your client list, increase your brand recognition and ramp up your sales. There are many options when it comes to marketing, and they can be divided generally between online advertising and offline advertising. While both can provide you with a…

Read More

4 Tips For Protecting Your Bumper Sticker Advertisements

Apr 4th, 2016

You can use bumper stickers to communicate a company’s message, to have your brand stand out, or to simply get your name out there, but the impact won’t last long if you don’t take certain measures. If you’re investing in bumper stickers to help spread the word about your brand, the last thing you want is for them to get…

Read More

6 Creative Logos From Small Companies

Mar 30th, 2016

The impression a good logo can make will last…well, forever, if it’s powerful enough. It can linger in the customer’s mind long after they’ve seen it, guaranteeing they’ll remember both what your company is named and what your brand image looks like. Excluding the massive companies like Coca-Cola or McDonald’s whose logos everybody knows, which companies have the most attention-grabbing,…

Read More

6 Designers Who Use Textile Printing

Mar 16th, 2016

Not many people know just how easy it is to transfer designs onto a garment, but you might very well wear clothes every day that were made with digital textile printing chosen by the designer specifically for its convenience in translating a design from an idea into reality. In this article, we’re taking a look at 6 designers who have…

Read More

Textile Designs For Kids

Mar 8th, 2016

Textiles are vibrant and fun — Two things that all children love! Bright colours and simple shapes make for designs that look great on children’s notebooks, wallpaper, clothing or virtually fabric item. Here are some of the most attractive, kid-friendly textile ideas to add to your child’s bedroom, wardrobe, or play center: Alphabets What could be better than bright, eye-catching…

Read More

Common Banner Design Mistakes To Avoid

Mar 1st, 2016

Banners are an impactful, and often inexpensive, way to promote your business. All you need is a snappy summary of your services, your contact details, and an attractive design. Yet it’s amazing how wrong it can go if you’re not paying attention or not checking your work. To ensure your banner is making a positive impression, not an embarrassing one,…

Read More

3 Logo Design Trends For 2016

Feb 22nd, 2016

Logos are a critical element in an effective marketing campaign. They help communicate a brand’s operational ethos and give a market-wide identity to a company. This means designing a logo is one of the most important initial processes of any marketing campaign. In this latest article, our experts highlight three logo design trends for 2016, and what these design trends…

Read More