Club Ink Blog

Trade shows can consist of endless rows of booths that look the same. The colour schemes may vary, but there’s very little that truly distinguishes one company from the rest. The purpose of a trade show is to showcase your company and demonstrate the products and services you offer. A lackluster booth can prevent your audience from remembering your organization…

A theme party is a memorable event that can stand out in people’s minds for years to come. You just want to make sure that it stands out for all the right reasons. Getting the most out of your event requires you to consider a number of factors. Organizing a theme party without high-quality decorations may cause you to make…

It’s easy to become overwhelmed when making plans for your next charity event. This can cause you to overlook some key branding fundamentals that can help support the goals of your organization. Today’s marketing professionals emphasize the need for branding. It’s a valuable tool for reaching your target market and setting yourself apart from similar institutions. With a well-defined brand,…

Marketing plays a crucial role in ensuring your event goes off without a hitch. Without the proper marketing in place, your event may not attract the right people or no one at all. However, if you follow the below marketing tips, your next event will have people RSVPing in droves. Social media Take advantage of your company’s social media accounts…

Your company’s logo is everything. It’s what people associate with your products and services and how consumers engage with your brand. Without a good logo, it’s hard for future customers to identify and trust your brand. If you’re not a trained designer, you’ll probably want to hire someone to create your logo for you. There are free logo designs you…

Creating custom signage is a great way to advertise your product or service. Signage can also be used to indicate direction and to share information. With so many materials out there, how do you know which one is best for your sign? Choosing the right materials for your custom signage will come down to what you need it for. Below…

Rebranding provides a great way to move forward but it needs to be done correctly. If you follow these five tips, your new branding will be met with much success. New logo, new brand Well, not exactly. But, a new logo should be an important part of your rebranding strategy. Your logo should reflect who you are and what your…

While having your logo stand out is just one element of a good design, it should not be overlooked. With that, here are three elements of logo design you need to include in order to have your logo stand out: Simplicity It may seem counterintuitive, but when you examine the elements of effective logo designs used by industry leaders, simplicity…

Despite the numerous marketing strategies that exist today, traditional signage still remains among the top marketing strategies, even though it is one of the oldest forms of marketing. Signage, and custom signage in particular, offers one of the best returns on investment out of any marketing strategies that exist today. Custom signage that is attractive and unique can even make…