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How Promotional Items Build Your Brand

Nov 21st, 2016

With countless similar products and services on the market, marketers have to go the extra mile to make their brand stand out from the crowd, convince consumers and prospects that what they offer is superior, and gain customer trust and loyalty. You can achieve this by using promotional items. Promotional products have been used successfully for many years to increase awareness and build the trust of a brand. These products work because: Many people remember you – an estimated 89 per cent of people who receive promotional items can remember the company associated with the product for up to 24 months. They have staying power – an estimated 50 per cent of consumers keep promotional products for one to four years. Receiving gifts feels great – 83 per cent of consumers prefer to receive promotional items with an advert. They have longevity – an estimated 53 per cent of consumers…

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How To Advertise Using Floor Graphics

Nov 14th, 2016

The floor is a rather unusual place to place ads. But owing to the vastness of the real estate, advertisers can create large and colourful floor graphics with good recall and superior level of acceptance since they do not interfere with customer purchase. Floor graphics and ads are being used for marketing purposes, and give the retailer an opportunity to…

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5 Tips For Creating A Wall Mural

Nov 7th, 2016

When it comes to creating wall murals in your home, there are so many possibilities that you don’t need to be a skilled artist to come up with an amazing mural. Your wall mural project can be small, large, indoor, or outdoor, which all require a different set of tools, paints, and techniques to ensure longevity of the artwork. Here…

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5 Ways To Design An Awesome Poster For Your Next Event

Oct 24th, 2016

Posters are creative, intriguing, bold and capable of provoking many different emotions, depending on your what it is you’re promoting (the product, service or event) and your target audience. Small to mid-size businesses with aggressive goals but limited resources can easily create buzz for their next event by using posters. But to make your display a showstopper, you need to…

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5 New Ideas For Bachelorette Parties

Oct 17th, 2016

You don’t have to centre your bachelorette party around a bar. Instead, there are lots of fun themes and activities that a bride-to-be can choose from based on her personality to make her final days as a single lady unforgettable. Here are some ideas for an exciting bachelorette party: Luxe weekend escape For a nature-loving, adventurous bride-to-be, you could get…

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6 Brilliant Resources For Logo Designers

Oct 10th, 2016

A strong logo is one of an organization’s greatest assets. Today, you can find just about every imaginable monogram and icon, as well as all forms of logos. Yet, designers are tasked with taking commonplace images, geometric shapes, and letterforms and transforming them into a unique and meaningful form. Fortunately, this is also a unique time with a breadth of…

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5 Best New Graphic Design Tools For October

Oct 3rd, 2016

With October around the corner, it is time to start designing for the fall season. There are many design options for the times, like the Halloween theme or perhaps something that reflects the harvest. As you prepare your theme, here are some of the top graphic design software options and more affordable alternatives to the Adobe package, including Photoshop and…

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Benefits Of Short-Run Posters For Small Businesses

Sep 26th, 2016

Marketing budgets for small businesses tend to be quite tight, so you need to take advantage of every low-cost opportunity to boost your business. Fortunately, you can achieve great returns with short-run posters by leveraging the power of poster marketing, but without incurring the cost of large poster print runs. The huge savings make these posters ideal for advertising and…

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6 Creative And Amazing Employee Recognition Ideas

Sep 19th, 2016

With both the cost of living and unemployment increasing, many people consider themselves fortunate to have any source of income. And while employers know that you have to put in long, hard hours to keep your spot, they also understand that recognition and appreciation are key to keeping you happy and motivated. Here are some creative employee recognition ideas to…

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5 Tips For Bumper Sticker Design And Printing

Sep 12th, 2016

Bumper stickers are one of the most common and popular forms of low-cost advertising used by all kinds of businesses. You can see these stickers regularly on the road, which makes them a great medium to advertise your brand or product. The fact that this form of advertising is pretty inexpensive means that any business can design and print stickers…

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