A strong logo is one of an organization’s greatest assets. Today, you can find just about every imaginable monogram and icon, as well as all forms of logos. Yet, designers are tasked with taking commonplace images, geometric shapes, and letterforms and transforming them into a unique and meaningful form. Fortunately, this is also a unique time with a breadth of…

With October around the corner, it is time to start designing for the fall season. There are many design options for the times, like the Halloween theme or perhaps something that reflects the harvest. As you prepare your theme, here are some of the top graphic design software options and more affordable alternatives to the Adobe package, including Photoshop and…

Marketing budgets for small businesses tend to be quite tight, so you need to take advantage of every low-cost opportunity to boost your business. Fortunately, you can achieve great returns with short-run posters by leveraging the power of poster marketing, but without incurring the cost of large poster print runs. The huge savings make these posters ideal for advertising and…

With both the cost of living and unemployment increasing, many people consider themselves fortunate to have any source of income. And while employers know that you have to put in long, hard hours to keep your spot, they also understand that recognition and appreciation are key to keeping you happy and motivated. Here are some creative employee recognition ideas to…

Bumper stickers are one of the most common and popular forms of low-cost advertising used by all kinds of businesses. You can see these stickers regularly on the road, which makes them a great medium to advertise your brand or product. The fact that this form of advertising is pretty inexpensive means that any business can design and print stickers…

Creating strong business relationships is a key aspect of success in all kinds of organizations, and giving gifts is one of the easiest ways to create good rapport with your clients, partners and colleagues. Offering gifts to your hardworking employees and loyal customers is a fun way to show your appreciation and cultivate rich working and business relationships that will…

Promotion plays a big part in a business’ success. If people don’t know you exist or where you are, they can’t give you their business. The digital age has made promotion and advertising very simple: all you need is an ad on Facebook and an Instagram and Twitter account, but that doesn’t mean you can forget about some of the…

Bachelor and bachelorette parties are a tradition before nuptials, but it doesn’t mean they have to stay traditional. Here are modern and creative ways to add personality to these parties. Invitations Nothing has to be ordinary when it comes to your bachelor party: even your invitations can be unique. You can have specialized R.S.V.P. cards, specialty papers or decals for…

The internet and social media have created a whole platform for marketing and advertising. From flash ads on YouTube, to targeted photo ads on Facebook, there are many different types of online advertising platforms to choose from. The only problem with these new forms of advertising is that everyone is using them, so the market is flooded with advertising from…