Club Ink Blog

While most innovations in just about every field seem to be driven digitally, some of the top marketing and advertising tactics continue to occur in the material world. Generally, the ideal marketing campaign should combine both traditional and digital elements, especially for businesses targeting a local audience. Here are some offline marketing ideas that will give your business an edge…

2016 introduced a lot of new and exciting trends in the world of digital and print marketing, most of which will become a mainstay of marketing campaigns by marketers looking to stand out from the competition and maximize their ROI. Integrated marketing aims at combining digital and traditional channels to provide consumers with a seamless experience across multiple platforms that…

Trade shows are usually packed with potential buyers and PR opportunities, and are one of the best ways for businesses to promote their brands, products, or services. In fact, experts argue that trade shows are one of the most profitable B2B (business-to-business) media strategies. As such, trade shows are an invaluable marketing strategy that every business should capitalize on. But…

Decorating your walls with a canvas print of your favourite pictures is a great way to add style and panache to your home or office. With access to a range of frames and a plethora of photo-editing tools, you can easily create unique canvas prints that allow you to relive some of the most special moments of your life. Here…

There’s more to creating your brand’s visual identity than just joining your company initials and placing them in a circle or some other shape. Your company logo is the first point of interaction between your business and the audience; it must be striking enough to create a good first impression. Your logo is the centrepiece of your brand’s image, and…

When promoting a business event, your primary goal is to draw as large a crowd of potential customers as possible. Planning a successful event takes time and effort. Besides choosing a good venue, you must pick an appropriate time for your audience, and communicate to them how attending the event will benefit them. The best approach for promoting a business…

When it comes to promoting your business on a tight budget, many marketers choose to focus on a few digital marketing strategies, like publishing great content, recycling content, and using social media. While these strategies can work for a specific target market, you are likely to yield better results by combining affordable online and offline marketing strategies. Below are some…

With the advent of digital marketing, some marketers assumed that print marketing would gradually wither and eventually disappear. But this is an unlikely scenario considering that print marketing offers some unique advantages that cannot be obtained with digital marketing, such as environmental targeting, personalization, and tactical interpretation, among others. In fact, skilled marketers have learned to leverage the advantages of…

One of the most appealing elements of a wild posting campaign is the potential to reach a target audience in an unexpected way. This advertising technique is also affordable and allows for designers to be flexible in how they craft their poster. But without the most effective wild posting design, companies cannot extract the maximum value from their campaign. So…