Advertising is the time-honoured way in which human beings have gone about informing other human beings that they have a product or service to sell and why it brings value. Some advertising campaigns are highly memorable and live on in popular culture as stand-alone statements or pieces of entertainment that transcend the product or service they are trying to sell.…

Duotone is simply the use of two colours and it is one of the major emerging image trends in web design. The effect uses a pair of colours to create an image that is colourful, vibrant and unique. With thousands of different formatting styles and combinations possible, you can create something original and eye-catching by simply playing around with the…

Whenever you are advertising your business, whether you are at an exhibition, a conference, or anywhere in public, your banner is going to be immediately visible, or invisible, depending on how you go about designing it, to passersby. Below are 5 tips for choosing the right banner design to attract attention and business. The type of banner you use should…

These trends have been around for a while now, but they are slowly gaining momentum and many experts believe that these trends will take off this year. Even if you are not into trends, it can still be a useful guide for where your ideas and creativity should be focused. In the financial industry there is a saying: “The trend…

Gone are the days when digital and print media were two separate camps. The most competitive companies combine both strategies, and together they can create a reach that is far greater than either one by itself. But how do you do it? Here are some key ways in which digital and print media can be combined. Mention your website/social media…

In 1906, the Eagle Printing Ink Company incorporated the four-colour wet process inks for the first time. These four colours were cyan, magenta, yellow, and black (also known as key), hence the name CMYK. It was discovered that these four colours can be combined to produce an almost unlimited number of richer, darker tones. Where the aforementioned colour wheel uses…

While marketing agencies are always trying to come up with campaigns that resonate with the target audience and result in a positive response, sometimes they really pull out all the stops and achieve something that borders on magical. Whether you’re looking for some inspiration to write ads or you’re just interested in seeing great print ads, we’re taking a look…

When it comes to using signage boards to promote your business, the truth of the matter is that there are lots of different options for you to choose from. Your signage boards actually represent a form of communication between you and your customers and potential customers. With the right sort of signage boards you can boost your visibility, build your…

If you run a business, you no doubt understand the importance of advertising your products and services to build up your client list, increase your brand recognition and ramp up your sales. There are many options when it comes to marketing, and they can be divided generally between online advertising and offline advertising. While both can provide you with a…