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The Most Common Mistakes In Logo Design

Jun 26th, 2017

Every business wants a unique logo that exemplifies their brand and inspires a loyal following. A business logo defines you, and forms the basis of all subsequent branding efforts. As such, a poorly designed logo can adversely affect your marketing and advertising plans. Avoiding these logo design mistakes can help you get it right the first time. Hiring an Amateur This is a common mistake among new businesses looking for ways to cut costs. As such, they commission the wrong people, such as local printers with no graphic design experience, a relative claiming to be talented in graphic design, or a freelancer promising a cheap, high quality logo. It is better to trust a digital printing company—one with dedicated and skilled staff for logo design—to create a professional logo for your business, rather than an amateur who is more interested in trends and gimmicks. Blindly Following Trends Although it is…

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3 Basics Of Effective Billboard Design

Jun 19th, 2017

As other forms of outdoor advertising continue to face fierce competition from internet and social media advertising, creative billboards are still as effective as they were 100 years ago. However, marketers still need to get past numerous challenges to get their message across through advertising billboards. The quality of graphics or durability of the fabric is not much of a…

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How Vehicle Advertising Can Improve Brand Awareness

Jun 12th, 2017

Companies have become increasingly creative as they look for ways to maximize their return on marketing dollars. Businesses with vehicle fleets have turned to vehicular advertising, where graphics are added to vehicles to promote brand awareness. Although using auto decals for advertising is not a new concept, more companies are realizing the benefits of including their company vehicles in their…

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5 Signage Ideas For Your Corporate Event

Jun 5th, 2017

If you are organizing a corporate event, you can use signage to raise awareness and increase the attendance, promote your products or services to the attendees, improve your brand recognition, or simply direct attendees. Your objective should be to create attractive signage that not only draws the eyes of attendees, but also communicates a consistent message throughout the event. Here…

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3 Tips For Updating Your Logo Design

May 22nd, 2017

Logos are vital in today’s marketplace, and they serve as a visual representation of your company’s identity. So it’s essential to create a memorable logo that clearly expresses your business’ brand. Unfortunately, many logos don’t age well. Colour choices or design features that were popular 10 years ago may no longer be effective at marketing your brand. If your company’s…

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How To Make Your Trade Show Booth Stand Out

May 15th, 2017

Trade shows can consist of endless rows of booths that look the same. The colour schemes may vary, but there’s very little that truly distinguishes one company from the rest. The purpose of a trade show is to showcase your company and demonstrate the products and services you offer. A lackluster booth can prevent your audience from remembering your organization…

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Why Custom Graphics Are Essential For Your Theme Party

May 8th, 2017

A theme party is a memorable event that can stand out in people’s minds for years to come. You just want to make sure that it stands out for all the right reasons. Getting the most out of your event requires you to consider a number of factors. Organizing a theme party without high-quality decorations may cause you to make…

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4 Tips For Branding Your Charity Event

May 1st, 2017

It’s easy to become overwhelmed when making plans for your next charity event. This can cause you to overlook some key branding fundamentals that can help support the goals of your organization. Today’s marketing professionals emphasize the need for branding. It’s a valuable tool for reaching your target market and setting yourself apart from similar institutions. With a well-defined brand,…

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Seven Tips For Marketing Your Next Event

Apr 25th, 2017

Marketing plays a crucial role in ensuring your event goes off without a hitch. Without the proper marketing in place, your event may not attract the right people or no one at all. However, if you follow the below marketing tips, your next event will have people RSVPing in droves. Social media Take advantage of your company’s social media accounts…

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Why Free Logo Designs Don’t Compare To Custom

Apr 18th, 2017

Your company’s logo is everything. It’s what people associate with your products and services and how consumers engage with your brand. Without a good logo, it’s hard for future customers to identify and trust your brand. If you’re not a trained designer, you’ll probably want to hire someone to create your logo for you. There are free logo designs you…

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