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Logo Design V. Branding: What’s the Difference?

Jul 5th, 2017

Logo Design Versus Branding

A common mistake often made by young companies is confusing branding with logo design. It’s not uncommon for the two to be used interchangeably, suggesting that many business owners think of them as one and the same.

Logos

In reality, your logo is just one part of branding – an important part, of course, but still just one aspect of a greater whole. Your logo is a visual symbol that provides potential customers with information about your company while creating an impression through aesthetics.

Digital printing companies can help you create a logo that will serve these two main functions. They will ensure that your logo represents your small business and tells people who you truly are, but digital printing companies can also ensure that your logo looks great and evokes a positive and lasting response.

Some of the wealthiest companies in the world, such as Apple and Microsoft, have recognized the importance of a good logos, so it certainly pays to invest in making sure your business has the right logo from the very start.

When thinking about what sort of logo you would like, it pays to approach its creation in a methodical way. Start by considering some of the most critical aspects of logo design with these helpful questions to get you started.

    1. What do you want your logo to say about your business? Find a way to have your logo tell your audience something about who you are.
    2. Who is your audience? Make sure your logo is appealing to your audience. If you are aiming your marketing at kids, you may want something bold and bright, like Lego. If you are targeting a sophisticated audience, you may want something simple and elegant, like Apple.
    3. Do you prefer minimalism over extra content? Would you like something simple and sparse, or do you prefer a more complex logo that may convey more about your business? Remember, most companies currently feel that less is more.
    4. How can you make your logo stand out? Try to come up with something unique that will set you apart from others and bring you more recognition. Digital printing companies can help you with this.

Branding

Branding, on the other hand, is a collection of varying aspects that creates your business’s overall image or reputation. This includes your logo, but also significant aspects such as advertisements, your website, your chosen products and services, the experiences customers have when dealing with your company, and so on.

As the list above suggests, your branding is centred upon the experiences your customer has with your business and their emotional response to those experiences. Through various means, your branding creates an overall impression of your company in the eyes of your customers and creates your overall public image.

If you are looking for unique, expressive, one-of-a-kind logos, Club Ink has been serving leading marketing and ad agencies for more than three decades. Contact us today for more.


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