These trends have been around for a while now, but they are slowly gaining momentum and many experts believe that these trends will take off this year. Even if you are not into trends, it can still be a useful guide for where your ideas and creativity should be focused. In the financial industry there is a saying: “The trend is your friend.” Knowing fashion trends can always give you an edge over others who don’t, so it’s beneficial to, at the very least, be aware of them.
Modern Retro Style
Retro styles are no longer from the 1900’s up to the 1960’s but from the 1970’s to the 1990’s. Pocket games, video cassettes, and even the plain old cell phone (not even the flip phone) are all becoming symbols of the bygone era that some of us fondly remember.
Bright, Bold Colours
There is a move towards much bolder colours. Pantone’s fashion colour report confirms this trend, and there is no reason why it would let up in 2016.
Geometric shapes are making a comeback from the 1980’s. Inspired by the gaming industry, there is the new low poly style. Webpages are beginning to have an “angular, faceted look” that is making its way from the gaming industry to print and wider digital media.
Minimalism is a growing trend, and the white and black background. Also, if used well, such a background can provide much more detail to your designs, giving it a richer meaning.
Animation is becoming an increasingly powerful storytelling tool. Static logos are no longer enough, you need a medium that can adequately affect your brand.
Combination of business and design
Designers can no longer ignore the business component of what they do. There is an increasing need for strategy formulation to be a part of what designers do. Designers will be expected to think more like business people while keeping true to their area of expertise.
People will become more critical of the impact design has on culture and behaviour and how it reflects certain groups. Designers will have to become increasingly aware of the ethics behind their designs and the impact it has.
Designs for Mobile Apps
The mobile platform will soon surpass the desktop within the year. Designers will need to make their patterns fit an interface that will become more common.
Not sure where to start for your design needs? Check out the other blogs on Club Ink for design tips, ideas, and inspiration.