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4 Elements for a Successful Trade Show Booth

Jan 29th, 2014

Trade Show BoothTo have a successful trade show, you need a successful trade show booth. For many business owners, though, that’s easier said than done. How does one make a trade show booth that attracts attention without looking too ostentatious or kitschy?

Add these elements to your next booth to have a successful trade show.

#1: Professionally Designed Signs

Don’t show up to a trade show with anything less than professionally designed signs. You aren’t selling Girl Guide cookies. You’re trying to sell your business concept!

That requires professionally designed and printed signs that show how serious you take your business.

Good signs should include your company’s branding, name, and key information.

If you don’t already have a cohesive brand identity that spans several platforms, you should consult an expert before spending more money on marketing.

#2: Gifts That Attendees Want

Trade show attendees don’t need more calendars. They also don’t need more cheap, plastic ink pens.

You have to get more creative than that if you want to stand out from your competitors.

That means giving attendees gifts that they will actually want and use long after they have left the trade show.

Some examples include:

  • T-shirts
  • Tea bags
  • Coffee mugs
  • Snacks
  • Bottled water

If you can afford it, give away smartphone covers.

The trick is to choose items that people will use. If they don’t use your gifts, they’ll get thrown in the trash… probably before the day even ends. (No one wants to find their swag in the conference center’s garbage bins!)

#3: Let People Try Your Products

Bring products to the trade show so attendees can try them in person. This always works better than handing someone a pamphlet.

At the end of the day, no one will remember what they read in your company’s brochure. But they will likely remember trying a new product with their own hands. That kind of personal experience tends to stick with people.

#4: Well-Trained Teammates

Don’t bother pouring money into a fancy trade show booth until you train your teammates how to interact with attendees.

The people you bring to the trade show should:

  • Know your company’s products inside and out
  • Have gregarious personalities
  • Understand your brand’s identity
  • Know how to come out from behind the booth’s table to interact with people

Follow these four tips and you will have a better chance of creating a successful trade show booth for your next event.


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