Your company’s logo is everything. It’s what people associate with your products and services and how consumers engage with your brand. Without a good logo, it’s hard for future customers to identify and trust your brand. If you’re not a trained designer, you’ll probably want to hire someone to create your logo for you. There are free logo designs you can get anywhere and then there are custom designs that only a professional company can give you. When it comes to logo designs, free doesn’t even compare to custom. Let’s explore why:
Free isn’t always a good thing
Just because something is free doesn’t mean it’s high quality. Free logo design sites scatter the internet but the chances of you getting a logo you love from them are pretty slim. When you work with a custom logo designer, you are guaranteed to get exactly what you want. The quality of a custom-designed logo is far superior to one that you didn’t pay for. Plus, you get the element of human touch when you work with a custom logo designer. You get to ensure that your logo contains all the nuances that make your brand what it is. A free logo design generator cannot do that.
Don’t you want to own your own logo?
When you work with a company to design a custom logo, there’s a contract involved. This contract will stipulate that once the work is done, you own the copyright and materials involved with the logo. Free logo design companies don’t always work with contracts. They figure that since they’re giving you free logo work you don’t care who owns the copyright of the logo itself. It’s your logo. You should own it. The last thing you need is to be embroiled in a legal dispute with a free logo design company because they’ve stolen your brand identity. Another problem with free logo designers is that they can take the logo they’ve designed for you, tweak it a little and then offer it to another company. When a logo is customized, there’s no chance that will happen.
When is it okay to use a free logo design service?
Ideally, never. However, if a reputable logo design company is offering a voucher or their services for free, you can take them up on their offer as long as you sign a contract that allows you to retain ownership of your logo. Although saving money on logo design may seem like a good idea, in the long run, custom is always the way to go.