When it comes to creative signage, most people do not think of directional signs; at least not off the top of their heads. What many people are not aware of is that a lot of time and effort go into making directional signs in Toronto and around the world due to their sheer importance.
In fact, many would argue that the lack of directional signs would lead to confusion and possibly even chaos. They are designed to help people efficiently navigate their environment. For instance, a poorly designed directional sign may cause a person to miss their flight during the holidays, or even cause an ambulance to miss the turn-off to the nearest hospital.
As can be seen, the design of a directional sign can literally be the difference between life and death, and so a lot of effort and care must go into designing them. Here, we will provide some valuable tips that local businesses, municipalities, and transportation companies should consider before they design their directional signs.
The Benefits of Superb Directional Sign Design
A well designed directional sign will help increase accessibility, as well as reduce travel time for all those involved. A great directional sign can also improve the user experience in many ways, and boost revenue thanks to this. Another benefit of a well-designed directional sign is that it can help augment brand awareness, which attracts new demographics and consumers.
Look into Best Practices Before You Start
While there are certain general guidelines that you should adhere to before you design a directional sign, you must consider that these signs need to prioritize consistency and clarity to function as intended. For instance, many signs that are erected at subways and airports will use fonts that have a uniform thickness throughout.
As a result, the signs will be fairly easy to read, even if the words are quite small; especially when compared to fonts that have a mix of thin and thick areas. In the end, the goal of a directional sign should be to facilitate quick glancing as well as maximize the gleaning of information as quickly as possible.
Less is More
When designing your directional sign in Toronto you should try and only include information that is absolutely essential, and you should also use short sentences if possible. If your signs are meant to be seen by the general populace, then you should avoid using any confusing jargon that may throw the general public off. Also, if you opt for a digital directional sign then you should avoid animations, as they can make people dizzy and distract them from the message that you want to convey.
Use Images Instead of Words
The adage goes, “a picture speaks a thousand words,” and it is often the case in the real world. You should try and use symbols on your sign that can be quickly understood by virtually anyone, regardless of what language they speak and what country they hail from. Another benefit of using symbols over words is that they can be seen easily from a distance.
We suggest that you think carefully about what colours, fonts, and imagery you wish to incorporate into your directional sign. You should also determine the type of visual hierarchy that you plan on implementing into the design. Also, ensure that your requirements are met when you place your order; it is imperative to have consistency when it comes to creative signage.
Many experts agree that being consistent in your signage will help carry your branding and also showcase impressive attention to detail. Standardization helps people comprehend how information on your signs is represented and structured. It will allow people’s brains to decipher your other signs in the future rapidly. The last thing you want to do is change your signage style and ideas regularly. It can confuse your users and even frustrate them, which can lead to lost revenue.
Ensure Placement is Logical
Visual noise, which can be caused by several signs clustered together, can cause a myriad of issues. Try and place your sign in an area where it will be unobstructed by other signs. In other words, your sign should be easy to spot as well as easy to read, and the only way to achieve that is to reduce the amount of visual noise in the environment.
Select the Best Materials
It is important to note that your priorities will be different depending on what the purpose of your sign is. For example, if you plan on setting your sign in an outdoor area, then it should be made with material that is glare-resistant. Outdoor directional signs will also need to be made with very durable materials. Your sign needs to be sturdy enough to withstand any harsh elements, as well as the hustle and bustle of a busy sidewalk.
As for indoor signs, these need to be made with materials that are resistant to germs and are easy to clean, like the signs that are installed inside busy offices or hospitals.
For more tips about designing directional signs, call Club Ink at 416-694-1996 or contact us here.