As in most areas in technology, things are rapidly evolving to reap high-quality products at practically lightning speed. The same trends are being seen in digital printing, which continue to push industry boundaries with developments such as decals, dye sublimation, and printing impressions. Digital printing has taken its stance as a complement to more traditional printing methods and it is continuously changing and advancing in the marketplace.
For individuals and businesses looking to keep on top of the latest marketing trends and strategies, it is imperative to understand the newest developments in digital printing. These two concepts virtually go hand-in-hand and you’ve come to the right place to learn about the latest in the digital printing world. As we near the end of 2018, we’ll take a look at the trends that have developed this year and what are likely the upcoming ones for 2019. We created a list of some of the notable trends in the industry:
Access and Affordability
One of the most noticeable trends of 2018 is the increase in access and affordability to digital printing equipment. Consumers can now purchase a digital printer and toning equipment at most big-box retailers at prices that are not astronomical to the average consumer or business owner. What this has done to the digital printing industry is even the playing field for printing companies. They can now enter the printer production market with less risk.
Digital Print Has Been Commoditized
Companies are always looking to optimize their marketing strategies and digital print is the perfect solution for it. There is a demand for strong visual elements and the ability to convey an emotional message to an audience. Marketers enjoy the flexibility that digital printing provides to achieve creativity and marketing messages at levels above traditional printing methods. Digital print companies are becoming more profitable as these trends continue to evolve.
Paper is not the only thing that is being used for digital printing. In fact, printing flat is becoming a thing of the past. More advanced digital print technology allows for the ability to print on 3-dimensional objects. This is especially in demand for companies looking to build brand awareness through promotional products and accessories. Object printing surely opens the doors for a whole new marketing environment.
There are many new possibilities in digital printing for packaging. Whether it be for metallic printing, foils, or inks, digital printing technology is exploring these new possibilities while developing them further to meet the demand for these new trends. Did you know that the food packaging industry is worth billions of dollars worldwide in the digital printing industry alone? Food packaging is one of the most regulated parts of the printing industry and large print companies that provide digital print packaging for food need to constantly adjust or enhance their printing processes to adhere to updated regulations.
Future Advancements in Voice Recognition
It will be interesting to see whether or not digital printing will experience an integration of virtual assistants such as Amazon’s Alexa for Business, a virtual assistant that connects Amazon Echo devices to the enterprise. There are recent talks of boosts in productivity of these applications and it will be intriguing to see if Amazon or Google might accelerate initiatives in this area in 2019.
How Large Format Digital Printing Works for Businesses or Consumers
If you’re looking to create custom imagery and marketing material on a large scale for your business or personal use, you can find local printing services near you. The process is simple. You upload your images or customize one of the templates provided by the print company and leave it up to the professionals to print your ideas and bring your image to life. Digital signage is an essential part of marketing your brand, products, or services to your current customers as well as to attract new customers. A sign that contains the company’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Investing in marketing materials such as posters and signage is a great investment. It’s a great opportunity to let the sign work for you in reaching thousands of potential customers.
For more information on digital printing and signage services in Toronto, contact Club Ink by calling (416) 694-1996. Club Ink is a professional digital printing company specializing in large format digital printing, poster printing, and more across Toronto. At Club Ink, we take pride in providing a full digital print service by getting to know and understand our clients’ marketing goals and applying the right service for those needs. We’re in the business of understanding your customers’ problems and providing a range of solutions to offer them through smart and innovative digital print marketing solutions.
Here are some digital print products that we specialize in:
- Wall murals
- Event decoration
The team draws from respective backgrounds in sign substrate manufacturing, sign fabrication and installations, graphic design, offset printing, and the fashion industry to make Club Ink able to meet the demands of today’s evolving large format printing industry. Need a quote? Call us at 416-694-1996 or reach us by email, or contact us here.