In 2013, the global digital print market was estimated to be worth over 120 billion USD. Moreover, according to a report by Smithers Pira, the digital printing market will reach over 225% of the industry’s 2013 global value by the year 2024. In other words, analysts predict that the global market value of the digital print industry will more than double in approximately five years from now. As can be seen, growth in the industry has been both rapid and marked. This article will discuss some of the emerging trends in the digital printing industry, as well as why digital printing will continue to remain strong for decades to come.
Improvements in Service
One of the reasons why the digital printing industry is growing so rapidly is because it allows print suppliers to offer their clients a superior service. Furthermore, it provides them with newfound means to increase their profit margins and opens up new opportunities that they otherwise wouldn’t have had access to without digital printing technology. The digital world is also becoming increasingly more connected with time.
As such, digital printing innovations have allowed for advancements in personalization as well as versioning. These innovations allow print ads to become more targeted than ever before, allowing companies to target and reach their end-user demos in a quicker and more efficient manner. Moreover, the maturation of Big Data with technology that has allowed companies to identify new pools of valuable clientele is a very potent resource.
In regards to digital printing, the technology will serve as the quintessential commercial catalyst for the aforementioned output. The future of digital printing will also be marked by increases in a focus on packaging and labels. In addition, new opportunities will be exploited for various high value short runs in the not too distant future.
Inkjet Will Overtake Electrophotography
According to the Smithers Pira report, electrophotography will be the biggest contributor to the digital market. However, the fastest growing sector will be inkjet in the foreseeable future. In fact, analysts predict that inkjet will actually overtake electrophotography by the end of this year, and it is believed that inkjet will account for 53% of the digital print volume as well as 56% of the total value by the year 2024.
Digital printing technology is used for a myriad of different business applications, with pioneering print suppliers creating newfound opportunities on a regular basis. However, there are still a few limitations that are associated with the digital print medium, such as productivity and unit cost. However, the future of digital printing looks very promising, as capabilities implemented to mitigate such issues will become increasingly more sophisticated and efficient in the future.
Additional issues with digital printing include limitations in terms of substrate stocks and paper choices. However, the future of digital printing will involve the increased use of primers to printed materials, as well as more and more printing companies supplying grades that are suitable to meet client needs. Colour limitations have also been seen as an issue with some of the digital printers on the market, but some equipment suppliers have begun introducing specialist fluorescent toner capabilities and spot colour metallic capabilities as well.
Astounding Growth in Print Packaging
Arguably the most dynamic area for change in the next decade or so will involve the packaging sector. That is, digital production methods will focus increasingly on metal, rigid, cartons, and corrugated structures in the foreseeable future of digital printing. The growth projections for printed packaging are also very promising, with augmentations expected in both value and volume, and with no substitutions being made for electronic variants.
Going Beyond Packaging and Graphics
While digital printing is a staple, and arguably the gold standard for graphics and packaging today, it will begin to be used for other purposes in the future. For instance, expect increased use of digital printing for promotional, automotive, electronic, miscellaneous, decorative laminate, round and flat glass, textile, photovoltaic, ceramic tile, and biomedical applications.
Then, Now, and Forever
There are many reasons why digital printing has dominated the industry and will likely continue to be profitable in perpetuity. For instance, digital printing allows for companies to create an emotional connection with their customers. However, print ad legitimacy must not be compromised. For instance, many potential customers are reticent to click on online ads because they are afraid that their computers, tablets, or phones may become infected with viruses or spyware. As such, the credibility of the digital print medium should not be jeopardized in any way, shape, or form in order for digital printing to remain a useful and viable marketing resource.
Digital printing is also a very versatile printing medium, allowing for a myriad of different fonts, colours, and images that can be personalized to maximize market penetration in terms of messaging effectiveness. However, for a product to be marketed successfully, digital print ads must include the ideal combination of colour, fonts, and images in order to effectively reach the intended demographic.
In reality, print materials have enjoyed a resurgence in recent times and is only expected to grow in popularity in the future. That is, more consumers have shifted their interests towards physically printed materials, and studies have found that people respond better to printed advertisements vis-a-vis online advertisements.
The Club Ink Difference
If you would like to learn more about the future of digital printing, or would like to procure the most up-to-date and cutting-edge digital printing solutions on the market for your business, then please visit our website. We can also be reached at 416-694-1996 for a free, no obligation quote and consultation so that you can discuss your B2B digital printing needs in confidence. Club Ink specializes in digital printing and signage services in the GTA, including displays, decals, textiles, banners, posters, and signs, and has been relied upon for over 30 years by numerous marketing firms and ad agencies for large format digital printing and textiles.