The digital printing industry has reached new standards of excellence in recent years. Thanks to changes in the marketplace, as well as newfound technological innovations and changes in consumer trends, many pundits agree that digital printing has entered a golden age, where the possibilities are endless. Today, digital printing has advanced to the point where it is able to overcome conventional printing methods — and their myriad of limitations — as it is such a versatile medium. Here, we discuss the past, present, and future of digital printing as an emerging and viable B2B medium.
Low Barriers to Entry
One of the ways that digital printing has been able to overcome traditional printing methods is thanks to its lower barrier of entry in recent years. As technology has advanced, manufacturers have been able to lower their production costs and pass their savings on to their consumers.
This means that not only has digital printing become more affordable and accessible in recent years but it has also become a highly versatile medium that can yield high-quality production. In fact, most big-box retailers currently offer medium to long range sheetfed toner equipment that has been digitized. As this mitigates most of the risk involved, many printing companies feel confident in entering into the print toner market today.
The Rise of Healthy Competition
Competition between vendors has resulted in the production of products that yield high returns in terms of versatility and quality while still keeping acquisition costs relatively low. As such, most printing enterprises will be able to keep most, if not all, of their printing work in-house. Today’s digital devices can also do things that conventional printers could never perform, and virtually anyone can buy a digital device that can produce a one-off, short-run, offset quality, and variable data work with ease and at low cost.
In other words, today’s digital printers boast speed, versatility, and cost-effectiveness levels that conventional printers could only dream of. Moreover, thanks to the high level of competition between vendors and the technological advances in the space, more printing companies are looking for unique and innovative ways to find new revenue streams in order to maximize their profit margins and their ROI. The goal, then, is to not only win over clients but also maintain margins and stand-out among a glut of competitors.
The Focus on Customer Centered Service
Today, print has become commoditized. While new equipment has been developed in order to service the needs of different marketing niches, and resolutions have been improved over the years, the demand for fast, premium service, at a low price, has never been greater. In fact, digital printing was initially developed in order to bypass the inefficiencies of running short-run prints on monolithic presses, as the costs ended up being passed onto the market.
Today, there is a solid understanding that, in most cases, clients don’t have to run large quantities. The advent of digital printing has given rise to production toner equipment that supports the on-demand model of printing. This on-demand model of printing, and the associated production toner equipment that facilitates that model, have become so accessible that even small printing companies can take advantage of its myriad benefits.
The Tactility of the Medium
It is also important to note that conventional printing methods were not only limited in terms of the technology at the time but were also limited in terms of their ability to convey a unique branding or marketing message to key demographics. In other words, print is a highly tactile medium, and as the number of marketing mediums rose over the years, the need to convey highly targeted, persuasive, and relevant messages to consumers became a rising priority.
Initially, digital printing was met with uncertainty and fear, as it was a new and burgeoning medium that was pigeonholed into being a medium used only for short runs or small quantities. However, as people became more adept at using the medium, and innovative pioneers ushered in new technological marvels that brought digital printing into the forefront, the popularity of digital printing skyrocketed.
Today, the digital printing medium is seen as a viable and highly relevant form of advertisement, as it allows marketers to effectively target and reach their intended audience by devising a unique and highly tactile and emotional experience using strong, visual elements. In sum, digital printing is a highly versatile and cost-effective medium that allows printing companies to craft wholly unique printouts that marketing teams can use to effectively communicate their marketing messages to their prospective clients.
The Future of Digital Printing
Digital printing employs new applications, substrates, and inks that were simply not available in the past. Existing technologies are also being improved in order to further expand the medium and reach new audiences. For instance, inkjet has recently taken the digital printing industry by storm, and many experts believe that it will soon become the gold standard in the digital sphere.
In the past, inkjet was seen as an antiquated or inferior medium, as inkjet printheads were only able to produce very slow and very low-resolution prints. However, today’s inkjet printheads can print at speeds upwards of 100 kilohertz and produce native resolutions of 1200 dpi and greater. As such, inkjet printing can currently rival offset printing, both in terms of speed and quality.
However, inkjet is expected to surpass offset printing methods because printing is still quite expensive. Inket can now run on thicker stocks as well as gloss stocks, and is able to produce comparable quality to offset at a fraction of the cost.
To learn more about most advanced digital printing technology on the market call Club at 416-694-1996 or contact us here.