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Club Ink Blog

3 Best Practices For Auto Decal Advertising

Oct 9th, 2017

The use of auto decals can be a great way to stand out. If you pause and think about it, you have to admit that you almost certainly notice any cars with decals that you pass on the street. They draw attention very well.

Additionally, the use of auto decals can be a great means of targeted advertising. If you put them on vehicles in the area in which your business is located, the advertisements will be seen all over the streets of that very area.

However, when it comes to the use of auto decals for advertising, there are some fundamental rules you will want to stick to.

Auto Decal Advertising

  1. Keep It Short

    To begin with, it is absolutely crucial that you keep the word count short. Building name recognition for your business is crucial, and the more words you include, the more of a chance that the viewer will be distracted by them and not internalize your company’s name nearly as well.

    The goal is to get people to remember your company. Do that by keeping the word count down and emphasizing the name itself. You should probably also include your website and phone number in there, which, when combined with your company name, is really all the text you need.

    If you want, you can also include your slogan, of course!

  2. Be Clear

    While following the first rule is obviously important, if your company name does not clearly project what your company does, you will need to add a bit more text. Do this by briefly making clear what your company actually does.

    Again, this should be done in a brief manner. It can even be a list of things your company does. For example, if you are a dentist, you might say: “Teeth Cleaning. Wisdom Teeth. Crowns.” Be specific with the main products or services you offer, but in a way that is brief and easy for a viewer to digest.

    While this is the best solution, when required, it is still best to avoid such bulleted lists if your name is clear and projects what your company does. Only add this bulleted list when necessary.

  3. Use Large Images and Fonts

    It is important that your advertising is seen by as many people as possible. It is also important to ensure that those who see it can view it and read it clearly.

    This means your pictures should be very large so that they catch people’s attention from a distance. In this case, one large image is going to be much better than several tiny images that are not clearly visible. Sacrifice a variety of images for the right image shown in the right way.

    Also, the font itself should be large and readable from a distance. It is also crucial that the font used is very clear and legible.

If you are looking for quality auto decals, consider Club Ink. Club Ink is one of the leading digital branding companies in the industry and has been serving top marketing and ad agencies for more than three decades. Contact us today for more information.

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