Creating strong business relationships is a key aspect of success in all kinds of organizations, and giving gifts is one of the easiest ways to create good rapport with your clients, partners and colleagues.
Offering gifts to your hardworking employees and loyal customers is a fun way to show your appreciation and cultivate rich working and business relationships that will see your organization thrive. But you can’t achieve this if the gift ends up being tossed into a dark corner in your client’s office. So, here are some creative gift ideas that will wow your clients:
A great read
Prepare a list of books that have been most influential for you and your employees and gift one to your customers. This is a good way to share your drive and vision with your clients. Remember to include a personalised thank you note with each book so they know it is meant for just them.
Membership to a VIP rewards program
You can give your most loyal customers a taste of the red carpet treatment by inviting them to a loyalty program. The VIP program does not necessarily have to be as complex as that of Amazon or Zappos. Something as simple as giving your top clients an annual discount on their anniversary can be quite sufficient.
Send a box of seasonal candies
Everyone loves cookies plus they’re easy to share. There are many unique flavours available, so you may consider sharing those that you truly love. Alternatively, you can send your clients a chocolate gift set, or seasonal candies with uncommon colours and flavours. Remember to include a note.
Fresh fruit box
Delicious and healthy snacks are also a great way to show your appreciation for your clients. A fresh fruit box could contain a variety of fruits, including those in season. Also include a customised message for each box.
Send gift cards
Depending on your budget, you may consider giving gift cards ranging from $5 to $100 (for organizations with greater resources) for shopping, dining or outdoor activities. You can use available customer data to customise each gift card so it is relevant for each recipient.
Lastly, you should consider throwing a party for all your clients. You will need to pick a theme and venue for your party so it doesn’t feel formal. Interesting party ideas include a barbeque, wine tasting or a picnic. Sponsor activities that promote fun and interaction to make it truly memorable. You may also include a photo booth that gives instant pictures that are branded with your company logo.