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Club Ink Blog

Ideas for Custom Sign Advertising

Aug 5th, 2014

We live in a world where signage is king. Our day-to-day life is in an ocean of signs. To really make a mark on customers, a sign today needs to be bold, innovative, and memorable. It needs to pop out from the background of competing signs and grab a customer’s attention. Among the ways a sign could accomplish this are:…

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How Textile Printing is Changing in 2014

Jul 30th, 2014

Textile printing is an ancient technology, but it is constantly being improved. As long as people want colored clothing, society will develop new technologies. Recently, printing reached a new and exciting threshold. The technologies rolling into factories and print shops today may define how clothes are made for this generation. The New Trends The last decade has been rough for…

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8 Different Uses for Textile Printing

Jul 21st, 2014

Textile printing is more advanced than ever. Digital printers can now dye crisp, beautiful, and easily adapted designs right into cloth. Anything you can put on paper, you can now also put on textiles. Here are some major uses our clients have found for printed cloth items. Promotional clothing. Everyone loves a free t-shirt. It’s a perk of any job, club,…

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Rebranding? Time to Call Club Ink!

Jul 3rd, 2014

There are many reasons for a company to decide to rebrand. Sports teams, for example, have come under heavy fire in recent years for names which are now seen as not politically correct or downright offensive. Other companies – such as Blackberry, formally Research in Motion (RIM) – decide to rebrand in order to reflect a changing direction for the…

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Measuring The Effectiveness of Your Print Advertising

May 21st, 2014

Print advertising comes in multiple forms. Newspapers, magazines and brochures are just of the mediums used to get your message out to the masses. But with so much print in circulation these days, how are we to measure the effectiveness of our marketing efforts? Web-based marketing is often easier to gauge because much of the data can be analyzed through…

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Is Print Advertising Still An Important Element in Marketing?

May 14th, 2014

It’s certainly no surprise that modern-day marketers have been doing everything in their power to connect with consumers on the internet. From Twitter to Vimeo and everything in between, social media has dramatically changed the marketing landscape. So where does that leave print advertising? You’d think that newspapers and magazines around the world would be out of business by now.…

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How To Make Sure Your Custom Sign Gets Attention

May 7th, 2014

It often seems our entire world is cluttered with signs. From storefronts to residential neighbourhoods, signs are everywhere — telling us where to go, what to buy and where to find our next meal. But with so much signage out there, how are business owners to compete? Unless you’re willing to spend thousands of dollars each month on a giant…

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How Can Custom Signage Help My Business?

May 2nd, 2014

The world of signage is a fascinating one. And with today’s colourful technology, we no longer have to resort to the dull signs that are typical of older establishments. Custom signage is one of the most effective ways to draw new customers to your store, restaurant or office. And when it comes to colour, size, shape and texture — the…

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Printing from Asia vs. Printing in Canada

Mar 7th, 2014

One time not too long ago, when you were looking for something professionally printed you really had only one option: have the work done here in Canada, or across the border in the U.S. However, with the increasing spread of globalization in goods, new options have opened up for those looking to make printing orders: buyers can now consider going…

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Printing not to be noticed?

Dec 23rd, 2013

Normally when a customer comes to us with a request to print a sign, or backdrop, the overall goal is to be seen and noticed by the customer. But when printing for the TV and Film industry we are often asked to make and install prints that hide original signs or backgrounds., We have all seen it, whether you know…

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