One of the superior means of printing today is sublimation printing. Sublimation printing has also made digital texting printing possible, a trendier form of advertising that involves printing high-quality images onto various fabrics. This has made it possible for businesses to expand their branding elements into things like curtains, tablecloths and more. Sublimation printing is highly touted because it uses…

While most innovations in just about every field seem to be driven digitally, some of the top marketing and advertising tactics continue to occur in the material world. Generally, the ideal marketing campaign should combine both traditional and digital elements, especially for businesses targeting a local audience. Here are some offline marketing ideas that will give your business an edge…

Gone are the days when digital and print media were two separate camps. The most competitive companies combine both strategies, and together they can create a reach that is far greater than either one by itself. But how do you do it? Here are some key ways in which digital and print media can be combined. Mention your website/social media…

In 1906, the Eagle Printing Ink Company incorporated the four-colour wet process inks for the first time. These four colours were cyan, magenta, yellow, and black (also known as key), hence the name CMYK. It was discovered that these four colours can be combined to produce an almost unlimited number of richer, darker tones. Where the aforementioned colour wheel uses…

As the world becomes more digitized, the use of print is often overlooked by many businesses. This could have negative effects on the effectiveness of their marketing campaigns and the relationship-building that’s essential in today’s business world. If you’re hosting an event, you’ll be more successful using custom printing as a fundamental part of your outreach and event activities. Successful businesses realize…

Print advertising is a powerful medium that many businesses fail to get right. Assuming that a print ad is easy to create and will work is one of the biggest mistakes you can make in marketing your business. Knowing the fundamentals of creating a great print ad ensures that your brand’s message is heard. More importantly, a powerful print ad gets your…

Motivational posters can be found in all types of professional and personal settings. Having motivational posters in your office reminds you of the reasons why you’re doing what you do. The words expressed by a powerful motivational poster can offer insight and foster creativity when you feel stuck. They can help you stay positive when you face the challenges of…

Custom printed shirts are a fun and innovative way to showcase art, opinions, family names, bands, and anything else that you might hold valuable or of interest. Truly, customized shirts come in handy for many occasions and can be a great way to not only show your pride for something, but a way to earn some extra money as well…

When it comes to decorating your home, nearly everyone thinks about coordinating colours and purchasing décor that is readily available at the stores around them. However, there are other ways to get your home’s décor to stand out and to look exactly how you envisioned it without having the same décor as your neighbours. You don’t have to settle for…

There’s a good chance you’ve been given some of these before in the past: Promotional items. Branded mugs, pens, note pads, t-shirts and even blankets printed with a company name or logo. There’s a reason why smart companies give out these branded items and trinkets: they get attention and generate positive feelings about the company. Promotional items end up getting…