Club Ink Blog

While there are nearly 8 billion people on the planet, less than half have access to the internet. It is for this reason why offline marketing is still used as a viable advertising medium to try and attract people to buy certain products or use certain services. For instance, a marketing team may decide to use posters to advertise their…

The design of wanted posters in the Old West are iconic. A bold “WANTED” at the top with the picture of a cowboy with a moustache often come to mind. Although the Wild West was well over a 100 years ago, it’s the wanted posters that have lasted the test of time. Let’s explore what made them so iconic and…

When talking about movies, it can be easy to overlook the movie poster used in their promotion campaigns. However, movie poster design can directly drive ticket sales and become iconic in their own right. For example, most of recognize poster for Jaws, even if we haven’t seen it. These examples of movie posters from the last 50 years are both…

Posters are creative, intriguing, bold and capable of provoking many different emotions, depending on your what it is you’re promoting (the product, service or event) and your target audience. Small to mid-size businesses with aggressive goals but limited resources can easily create buzz for their next event by using posters. But to make your display a showstopper, you need to…

Posters are widely considered one of the most effective forms of communicating a promotional message. Businesses across the globe, both small and large, use poster campaigns to inform the general public on the latest products and services within their catalogue. To maximize the value of poster advertising campaigns, business owners must first consider their ideal poser design. In this article,…

Never underestimate the power of a great poster. From propaganda to advertising to pop culture, there are some images that will always remain in our memory for their power, beauty, message, or cleverness. Here are a few of those powerful posters, the kinds that stick in the collective imagination. Hopefully they can also provide inspiration to you when looking for…

The world of design is constantly changing, and it seems like new styles become unfashionable as soon as they enter the mainstream. Staying on the cutting edge of poster design means spotting trends early and using them to create contemporary, original work. When other people start doing the same thing, you can quickly move on to the next idea. Here…