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How To Choose The Best Colour Scheme For Your Logo

Aug 9th, 2017

Your logo is the visual symbol that serves to identify your business from the rest. It will be placed on your products, your auto decals, promotional items, and just about everything related to your company. At the same time, your logo is more than just a symbol. Your logo communicates much more than you likely realize. Business need to think…

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Logo Design V. Branding: What’s the Difference?

Jul 5th, 2017
Logo Design Versus Branding

A common mistake often made by young companies is confusing branding with logo design. It’s not uncommon for the two to be used interchangeably, suggesting that many business owners think of them as one and the same. Logos In reality, your logo is just one part of branding – an important part, of course, but still just one aspect of…

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The Most Common Mistakes In Logo Design

Jun 26th, 2017

Every business wants a unique logo that exemplifies their brand and inspires a loyal following. A business logo defines you, and forms the basis of all subsequent branding efforts. As such, a poorly designed logo can adversely affect your marketing and advertising plans. Avoiding these logo design mistakes can help you get it right the first time. Hiring an Amateur…

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3 Tips For Updating Your Logo Design

May 22nd, 2017

Logos are vital in today’s marketplace, and they serve as a visual representation of your company’s identity. So it’s essential to create a memorable logo that clearly expresses your business’ brand. Unfortunately, many logos don’t age well. Colour choices or design features that were popular 10 years ago may no longer be effective at marketing your brand. If your company’s…

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3 Elements Of Logo Design You Need To Include To Have Your Logo Stand Out

Mar 27th, 2017

While having your logo stand out is just one element of a good design, it should not be overlooked. With that, here are three elements of logo design you need to include in order to have your logo stand out: Simplicity It may seem counterintuitive, but when you examine the elements of effective logo designs used by industry leaders, simplicity…

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Tips For Your Brand’s Logo Design

Dec 28th, 2016

There’s more to creating your brand’s visual identity than just joining your company initials and placing them in a circle or some other shape. Your company logo is the first point of interaction between your business and the audience; it must be striking enough to create a good first impression. Your logo is the centrepiece of your brand’s image, and…

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6 Brilliant Resources For Logo Designers

Oct 10th, 2016

A strong logo is one of an organization’s greatest assets. Today, you can find just about every imaginable monogram and icon, as well as all forms of logos. Yet, designers are tasked with taking commonplace images, geometric shapes, and letterforms and transforming them into a unique and meaningful form. Fortunately, this is also a unique time with a breadth of…

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6 Creative Logos From Small Companies

Mar 30th, 2016

The impression a good logo can make will last…well, forever, if it’s powerful enough. It can linger in the customer’s mind long after they’ve seen it, guaranteeing they’ll remember both what your company is named and what your brand image looks like. Excluding the massive companies like Coca-Cola or McDonald’s whose logos everybody knows, which companies have the most attention-grabbing,…

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3 Logo Design Trends For 2016

Feb 22nd, 2016

Logos are a critical element in an effective marketing campaign. They help communicate a brand’s operational ethos and give a market-wide identity to a company. This means designing a logo is one of the most important initial processes of any marketing campaign. In this latest article, our experts highlight three logo design trends for 2016, and what these design trends…

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5 Tips For Great Logo Design

Oct 26th, 2015

Every company worth its salt should have a logo. A logo serves as a graphic representation of the company name and business, and is designed for consumer recognition which drives sales. It’s a calling card, if you will, that can be left in any medium to remind consumers of your business, and can be placed anywhere: from greeting visitors to…

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