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Hottest Trends In Rec Sports Team Uniforms

Feb 26th, 2018

Recreational sports team uniforms often draw inspiration from mainstream sports and fabric printing services are taking note. That means a shift toward an authentic look using traditional colours, while incorporating a modern twist. With that in mind, here are the hottest trends in rec sports team uniforms at the moment. The Authentic and Traditional Are In It was not always…

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Why Your Event Needs A Step And Repeat Backdrop

Feb 19th, 2018

Step and repeat banner stands and backdrops are the promotional pieces that you may see at various media events like red carpets, where attendees are posing in front of a banner with various logos printed on the posters. In other words, step and repeat backdrops are basically logo walls. As you will see, events with step and repeat backdrops are…

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3 Reasons Why Branded T-Shirts Are The Perfect Swag

Feb 12th, 2018

Swag is a staple at trade shows and other events and there is a good reason for that: swag sells. In fact, according to the PPAI, swag is basically like the gift that keeps on giving. In fact, the PPAI found that swag generates at least 52 impressions over the course of the year, and that’s only if the person…

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Reasons To Brand A Company Vehicle

Feb 5th, 2018

While there are a number of ways to advertise your business and generate leads, branding a company vehicle via auto decals is very effective, while also being highly economical. With this in mind, here are three reasons why you should consider sprucing up your company vehicle. Boosts Brand Awareness Businesses must take every opportunity they can to boost their brand…

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Thinking Of A New Look For 2018? 4 Tips For A Brand Refresh

Jan 2nd, 2018

Brand refreshes keep your business relevant. The best companies out there do them. Perhaps you are noticing that your brand is becoming indistinguishable from others in your market or maybe your graphic elements look stale or outdated. These are all great reasons to consider a brand refresh. With that in mind, here are four tips. Freshen Up Your Brand’s Strongest…

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What’s Driving The Digital Textile Printing Boom?

Dec 26th, 2017
Digital Textile Printing

We’ve talked a lot about the digital textile printing – the process of printing colorants onto fabrics and garments. It’s a growing trend in advertising and marketing, but also in other spaces as well, like the fashion industry. Within the advertising and marketing space, digital textile printing is all about printing branded elements onto signs, banners and even table cloths…

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How To Create Cohesive Offline And Online Branding

Dec 18th, 2017
Cohesive Offline And Online Branding

When it comes to your brand, it is imperative that you provide a cohesive and consistent branding experience both offline and online. The reason for this is that it makes understanding who you are as a company a lot easier. How To Create Cohesive Offline And Online Branding Focus on Visual Elements First The first step is to ensure that…

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3 Branding Tips For Restaurants

Dec 11th, 2017

A strong brand is the critical foundation of any business. 77% of people make purchases based off brand name alone. Branding creates trust, credibility and new customers. Some brands have become so embedded into the fabric of our culture that we refer to them by their brand name and not by the actual product (Kleenex and iPad are a couple…

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Branding For The Holidays: 4 Tips

Dec 4th, 2017

Holiday branding can be a great asset to every business. Remember, however, that branding is not the same as holiday marketing; branding is about communicating who you are as a business; marketing is about promoting a particular product or service. Nevertheless, the holidays still offer a great time to communicate who you are as a business – what you stand…

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Brainstorming Exercises to Help Brand Your Business

Oct 23rd, 2017

Creating a business that fits into a specific consumer need is a great first step in starting a new company. Working hard and managing that business so that your product or service is excellent is, of course, of the utmost important as well. However, most customers don’t know what you offer, or how good it is, until you find a…

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