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Club Ink Blog

5 Tips For A Successful Direct Mail Campaign

Jan 16th, 2018

There is no question that direct mail campaigns can be successful. The key is to implement them in such a way that you stand out from junk mail, the flyers and so on. Here are 5 tips. Be Strategic: Target the Right Customers Many businesses make the mistake of sending out direct mail to any customer within a specific postal…

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How to Determine the ROI of Your Offline Branding Campaigns

Jul 19th, 2017
Determining ROI Of Offline Branding Campaigns

When it comes to digital branding campaigns, there is an abundance of statistics that can be collected and dissected in order to determine your company’s return on investment (ROI). Digital marketing usually collects the data directly for you and often even displays it in easy-to-read and easy-to-understand formats. However, when it comes to offline branding, such as advertising banners and…

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4 Tips For Branding Your Charity Event

May 1st, 2017

It’s easy to become overwhelmed when making plans for your next charity event. This can cause you to overlook some key branding fundamentals that can help support the goals of your organization. Today’s marketing professionals emphasize the need for branding. It’s a valuable tool for reaching your target market and setting yourself apart from similar institutions. With a well-defined brand,…

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