You can use bumper stickers to communicate a company’s message, to have your brand stand out, or to simply get your name out there, but the impact won’t last long if you don’t take certain measures.
If you’re investing in bumper stickers to help spread the word about your brand, the last thing you want is for them to get damaged or to peel off soon after putting them on. Fortunately, there are things you can do to ensure that your bumper stickers stay where your clients put them – and remain in good condition for as long as possible.
We’re taking a look at 4 tips for protecting your bumper stickers.
- Plan Before You Stick
While it may be tempting for your clients to stick the bumper stickers on right away, they really should plan it out in your mind so that you get it right the first time. If they have to peel them off and reapply them to get the placement exactly as they want, they’ll lessen the effectiveness of the adhesive side of the stickers, which will leave them more susceptible to falling off. Ensure your clients know that where it sticks the first time, it should stay the entire time.
- Apply With Care
You also want your clients to apply the stickers with care. In other words, you want them to avoid things like ripples and bubbles since a less-than-smooth application will leave your stickers more exposed to things like the elements.
- Make It Clean
Make sure that your client applies the stickers to a clean surface. That may mean washing the area and drying it thoroughly. Doing this will give the adhesive side of the bumper stickers something to really grab onto so that the adhesive will work just as intended.
- Store For Safekeeping
If you have leftover bumper stickers, store them away properly so that you can use them when needed in the future. This means keeping them in a nice dry place, and ensuring that they’re stored in a flat position.
Although these rules are all put in place, they’re going to do your stickers no good unless they’re passed along to your clients! The easiest way of doing this is to have simple instructions printed on the sticker backing. That way they have an easy how-to to follow, ensuring your message gets across to the largest audience possible.
Bumper stickers can be a great way to advertise your brand, as there’s no telling how far your logo or slogan can go on the vehicles they’re stuck to. But the only way to truly optimize on this marketing option is to ensure it’s done right! Contact our team today for more information.