While there are a number of ways to advertise your business and generate leads, branding a company vehicle via auto decals is very effective, while also being highly economical. With this in mind, here are three reasons why you should consider sprucing up your company vehicle.
Boosts Brand Awareness
Businesses must take every opportunity they can to boost their brand awareness and to ultimately increase familiarity within their community. Vehicle branding is a great opportunity to do just this.
In fact, according to the OAAA, vehicle branding is also highly effective, with 95% of people reached via this unique form of advertising. Remember, too, that vehicle branding is much more mobile than just about every type of advertising method out there.
Given that it’s not stationary, vehicle branding can saturate the market with your name/logo and increase brand awareness overall.
Vehicle branding also boosts the public perception of your business as one that is established and professional.
Branding a company vehicle is a great opportunity to not only boost familiarity but also target the right customers.
After all, not every customer might be your demographic; it is all about targeting the right customers. The leads generated from branded vehicles, however, are interested prospects. People won’t make a call without being interested first. This prevents ineffective cold calling.
It’s Cost Effective
Money is always a leading consideration for any business.
Not all businesses have a huge advertising budget, but regardless of the financial state of your business, auto decals are highly cost effective and yet very compelling, therein maximizing your return on investment.
Many types of advertising are short-lived. They either air a few times or you have to continually pay for them (i.e. with paid ads online). Auto decals, however, can last for years. Not many types of advertising, if any, can promise this sort of return.
Wrapping It Up
In short, branding company vehicles boosts brand awareness in a highly effective manner while also being very economical. Lastly, auto decals are also long-lasting, which means that branding your company vehicle offers a great return on investment.
If you are looking for beautiful auto decals that drive results, consider Club Ink. Our decals use permanent or removable adhesive, can be custom cut to any shape and more. Club Ink is a premier digital printing company who has been serving top marketing and ad agencies for more than three decades. Contact us today for a quote or for more information.