Swag is a staple at trade shows and other events and there is a good reason for that: swag sells. In fact, according to the PPAI, swag is basically like the gift that keeps on giving.
In fact, the PPAI found that swag generates at least 52 impressions over the course of the year, and that’s only if the person uses the swag item once a week. Over the course of five years, swag can generate over 208 impressions!
Ultimately, Swag promotes your brand, is accessible to every business and triggers the reciprocity effect – that is, when you do something nice for someone, they will want to return the favour. For businesses, this manifests in referrals and repeat business.
What could be better?
But, remember: not all swag is created equally. Branded t-shirts, however, made by businesses with premium printing services, can make your business stand out and drive results. Here’s why:
Branded T-Shirts Are Popular with the Crowd
When it comes to investing in swag, it’s important to choose something that the crowd loves – at least if you want to see results from your efforts. A 2010 study found that nearly 31% of swag was wearables like shirts, jackets and so forth.
They Are Functional
There’s a reason why t-shirts are so popular with the crowd: they are functional. When it comes to choosing the perfect swag, functionality is a key factor that you should consider.
Another reason why branded t-shirts make perfect swag is because they can last for years. Many promotional items simply fall apart or break and so on, but t-shirts that are offered by businesses with premier fabric printing services can last for years.
When it comes to swag, branded t-shirts are popular.
Nevertheless, the point is that if you want to drive results, you have to do what works.
Ultimately, people are much more likely to be more receptive to items they can actually use. Chances are high that your item will be thrown into a junk drawer (or perhaps even into the garbage) if your promotional item doesn’t serve a clear purpose.
For businesses, branded t-shirts offer a great return on investment.
If you are looking for fabric printing services that drive results, consider Club Ink. Club Ink is a premier digital printing company who has been serving top marketing and ad agencies for more than three decades. Contact us today for a quote or for more information.