Events can serve as great way to create brand awareness and make connections in the industry. But, in order to do that, you have to stand out from the crowd. Here is how to do that.
The Basics: Make Your Booth Visually Unique
If you want to stand out an event, your booth has to be visually different from those around you. For example, you could opt for bright colours in your banner stands; you could incorporate music, video and other digital elements into your booth.
Even the choice of clothing can make you stand out. An example here could be a bright and funky t-shirt.
Leverage the Power of Gimmicks
The banner stands that catch the most attention are the ones that leverage the power of gimmicks. Think of something that could stop and get someone to take a picture.
Giveaway Unusual Swag
Promotional items, such as pens or mugs, can attract attention and bring more people into your booth. But, if you want to truly stand out from the crowd, try to be unique with your choice of “swag.”
This doesn’t mean that you have to give away something expensive; the idea is to be unusual and useful. This will not only create immediate attention but also long-term buzz throughout the event as well.
One company had particular success when they gave out free coffee beans. That company also gave away free coffee samples at their event, too. It was a hit.
It just goes to show that you don’t need to invest in expensive swag to generate buzz; you just need something different (and useful, if possible).
Host a Game (with Prizes)
Another way to create a lot of long-term buzz is to host a game at your booth; the idea is to choose an engaging game that’s a lot of fun to play. This is the sort of thing that could have you the center of the entire event.
Train Your Staff
The last component of attention-grabbing stands is a well-trained team who are great at connecting with passers-by in a non-aggressive way.
If you are want to create attention-grabbing banner stands for your next event, consider Club Ink. Club Ink is a premier digital printing company who have been providing services to leading marketing and ad agencies for decades. Contact us today for a quote or for more information.